#United States #Austin #ZINFI Technologies #Partner Operations #PartnerOps

ZINFI's Upcoming PartnerOps Symposium in Austin: Shaping the Future of Partner Operations

ZINFI Technologies, Inc., a frontrunner in Unified Partner Management (UPM) and Partner Relationship Management (PRM) software, has announced an exciting event set to take place in Austin, Texas. The PartnerOps Symposium, scheduled for April 10, 2025, presents a unique opportunity for senior partner operations professionals to gather and discuss groundbreaking strategies for optimizing partner ecosystems through automation and artificial intelligence.

Understanding PartnerOps

PartnerOps, a relatively new but pivotal approach, encapsulates the entire partner lifecycle—from initial strategy and recruitment to co-marketing, joint selling, and performance enhancement. Drawing inspiration from the revenue operations (RevOps) concept, PartnerOps combines technology and data with cross-functional alignment to ensure organizations achieve predictable revenue through their partner networks.

The framework is built on seven essential pillars: Strategize, Recruit, Onboard, Enable, Co-Market, Co-Sell, and Incentivize Accelerate. As companies increasingly depend on partnerships for scalability, implementing PartnerOps provides the necessary methodology and tools to manage diverse networks efficiently, transforming partner ecosystems into genuine growth engines.

Symposium Agenda

The Austin PartnerOps Symposium will be housed at Hotel Ella. Here’s a brief look at the agenda for the half-day event:

• - 2:00 PM - 2:30 PM: Registration & Networking
• - 2:30 PM - 3:30 PM: Panel 1 – Strategize, Recruit, Onboard, Enable
• - 3:30 PM - 4:00 PM: Networking Break
• - 4:00 PM - 5:00 PM: Panel 2 – Co-Market, Co-Sell, Incentivize Accelerate
• - 5:00 PM - 6:00 PM: Happy Hour & Networking

Event Highlights

Panel 1 will delve into strategic partner recruitment, focusing on automated onboarding and enablement tools designed to reduce the time leading to productivity. Panel 2 will address best practices in joint marketing, co-selling, effective incentive design, and the role of AI in scaling partner-led revenue, providing attendees with valuable insights.

Participants can expect to leave with:

• - Strategies for creating scalable partner programs connected to business outcomes.
• - Approaches for integrating PRM software and AI to streamline partner workflows.
• - Methods for tracking partner performance through data-driven forecasting.
• - Insights into designing a seamless partner journey from onboarding to actual revenue generation.

A Global Movement

The Austin symposium is part of a broader initiative by ZINFI, with further symposiums planned in various locations like Singapore, Sydney, Dubai, London, and several cities across the United States, including Denver, San Diego, and Miami. These events aim to foster a global conversation around PartnerOps and its role in business growth through partnerships.

Leadership Perspective

Sugata Sanyal, the founder and CEO of ZINFI, emphasizes the critical importance of PartnerOps in the modern business landscape: "PartnerOps is no longer optional—it's vital for organizations aiming to scale using ecosystem-led growth. Just as RevOps has streamlined sales and marketing alignment, PartnerOps provides the strategic coherence and smart automation necessary for effective partner engagement. These symposiums are crafted to aid partner leaders in adopting contemporary strategies, preparing them for the future."

Want to join this transformative experience? You can request an invitation to the symposium here.

About ZINFI Technologies

Based in Silicon Valley and founded by experts with significant experience in global channel management, ZINFI Technologies is committed to revolutionizing partner operations with its Unified Partner Management platform. This platform empowers companies and their channel partners to achieve predictable, rapid growth. With six essential solution sets—Onboard, Enable, Market, Sell, Incentivize, and Accelerate—ZINFI integrates all aspects of partner ecosystem management to streamline processes efficiently.

For further information on ZINFI's offerings or to gain access to their best practices guide on partner relationship management, visit ZINFI's website or connect with them on LinkedIn and their channel marketing blog.