#Canada #Valcourt #Can-Am #BRP #Design Team

BRP's Unprecedented Design Achievement

In a monumental achievement for both BRP Inc. and Canada, the company's Design & Innovation team has been awarded the prestigious "Red Dot: Design Team of the Year 2025" title. This recognition places BRP in the history books as the first Canadian company to ever earn this honor. Not stopping there, they also secured five additional awards at the Red Dot Award ceremony for their groundbreaking Can-Am line-up, including the Can-Am Pulse motorcycle, which received the coveted Best of the Best award, the highest accolade possible in the competition.

The Road to Recognition

BRP's Design & Innovation team traveled to Essen, Germany, to accept their accolades officially. This event was particularly significant as it placed the spotlight on their innovative design ethos, showcasing the unique elements that inspire their creations. Visitors during the special six-week exhibition at the Red Dot Design Museum can see first-hand the intricate design processes that led to these award-winning products.

Denys Lapointe, Chief Design Officer at BRP, expressed immense pride in his team, stating: "These five new Red Dot awards, and this incredible recognition, are, above all, a testament to our people. Designing paradigm-shifting products takes more than creativity; it requires trust, collaboration, and an environment where ideas can flourish."

The company's commitment to redefining rider experiences has been praised by the Red Dot organization, highlighting the boldness and functionality of their products.

Award-Winning Products

The accolades BRP received were not just limited to the Red Dot title; their Can-Am line-up received notable attention, specifically:

• - Can-Am Pulse: This electric motorcycle is crafted to revolutionize urban mobility. Its compact and playful design invites riders of all backgrounds. The clean lines and innovative components contribute to both its sleek look and functional performance, making it more than just a commuter bike.

• - Can-Am Origin: Drawing its roots from motocross heritage, this design is meant for versatility, transitioning seamlessly from city streets to rugged landscapes, embodying the spirit of adventure.

• - Can-Am Canyon Redrock: With an emphasis on off-road capability, this three-wheeled vehicle features robust geometry and rider-centric details, proving its versatility in challenging terrains.

• - Can-Am Maverick R Max: This vehicle elevates group adventure, accommodating up to four passengers while ensuring agility and performance.

• - Can-Am Outlander XT 1000R: A utility ATV that combines aesthetic boldness with practical design, making it a standout choice for riders needing both durability and comfort.

Each of these models stands out not only for their design but also for how they enhance and enrich the riding experience, embodying BRP's dedication to innovation.

The Legacy of BRP

Founded on over 80 years of expertise, BRP continues to lead the powersports industry in product innovation. Known for their distinct brands, including Ski-Doo, Lynx, and Sea-Doo, the company is committed to developing products that enhance outdoor adventures. With recent advancements towards electric models, BRP is poised to further pioneer in creating sustainable riding options.

As they celebrate these achievements, BRP maintains a strong focus on innovation and responsible growth. Their impressive tally now stands at an astounding 200 international design awards, with 61 of these being Red Dots. This continued success is a testament to their relentless dedication to design excellence and consumer satisfaction.

As the world of powersports continues to evolve, BRP remains at the forefront, leading with creativity, technology integration, and a visionary approach to the needs of modern riders.