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PATRÓN EL ALTO Mini: The New Essential for Festival Enthusiasts

As the vibrant festival season approaches, PATRÓN Tequila is elevating the experience by launching its newest product: the PATRÓN EL ALTO Mini. This compact 50ml bottle encapsulates the richness of PATRÓN's prestigious tequila, making it a stylish and convenient option for celebrations this spring.

Celebration and Convenience

This introduction signifies PATRÓN's commitment to providing a luxury experience without sacrificing convenience. The EL ALTO Mini is crafted with the same care and tradition as its larger counterparts, bringing a sophisticated taste of Jalisco's finest to music festivals and private gatherings alike. As the product rolls out during key events in Coachella Valley, it promises to be an essential accessory for festival-goers, ensuring they can toast to unforgettable moments with ease.

An Exceptional Craftsmanship

PATRÓN EL ALTO is the product of four years of fine-tuning, crafted exclusively from 100% Weber Blue Agave sourced from the highest elevations of Jalisco, Mexico. Its unique blend of Reposado, Añejo, and Extra Añejo tequilas creates a silky smooth profile that has become a hallmark of PATRÓN's dedication to quality. The meticulous production process involves traditional methods paired with modern techniques, allowing every sip to reflect the essence of craftsmanship that PATRÓN is known for.

D-J Hageman, Vice President of Marketing at PATRÓN, expressed the brand's excitement in introducing this innovative offering: "With the PATRÓN EL ALTO Mini, we're sharing our handcrafted prestige tequila in an exciting new way. It’s perfect for toasting to the unforgettable moments that define festival season, bringing the extraordinary quality of PATRÓN EL ALTO to life as the ultimate mini accessory."

Festival Experiences Await

The introduction of the PATRÓN EL ALTO Mini coincides with a series of high-profile festival events. Particularly noteworthy is the NEON Carnival, where PATRÓN EL ALTO will serve as the official tequila sponsor. This legendary event promises an electrifying atmosphere, featuring performances by renowned artists such as Charly Jordan and DJ Pee .Wee (Anderson .Paak). Guests will enjoy the smooth taste of PATRÓN EL ALTO as they immerse themselves in the evening of exhilaration.

Another unmissable event is the Gallery Desert House by Gallery Media Group, which transforms into a cultural hub during Stagecoach weekend. Here, PATRÓN EL ALTO will sponsor exclusive events that blend artistic expression with exhilarating music. From the Last Call Saloon to the Swimsuits and Cowboy Boots Pool Party, attendees can expect to indulge in luxury cocktails while enjoying live entertainment from esteemed country artists.

Moreover, the Desert Nights event will showcase PATRÓN EL ALTO as the exclusive tequila sponsor, ensuring that all guests experience the refined taste of this premium spirit in a sophisticated setting. The event promises a lineup of both established and emerging artists that will keep the energy alive throughout the festivities.

Exclusive Opportunities for Fans

For those keen on experiencing the festivities firsthand, PATRÓN is hosting a special contest for fans located within 250 miles of Los Angeles, offering tickets to the NEON Carnival. For tequila lovers looking to bring a piece of the celebration home, the limited-edition PATRÓN Tequila Festival Gift Set featuring a 750ml bottle of PATRÓN EL ALTO and festival-inspired collector cups will soon become available on ReserveBar.

The PATRÓN EL ALTO Mini, with its elegant design echoing the beautiful azure of agave fields, is set for release in June 2025.

About PATRÓN Tequila

Known for its unwavering commitment to quality and craftsmanship, PATRÓN Tequila continues to epitomize luxury within the spirits industry. The production of PATRÓN takes place in small batches, ensuring that each bottle represents the pinnacle of tequila excellence. For more information, please visit www.patrontequila.com. Remember, the perfect way to enjoy PATRÓN is responsibly.

PATRÓN is part of Bacardi Limited, headquartered in Hamilton, Bermuda, and strives to create unique experiences rooted in the art of tequila making.