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Adyen's Enhanced Global Partner Program

On July 1, 2025, Adyen, a leading financial technology platform, unveiled its global Partner Program that has undergone significant enhancements aimed at fostering collaborative growth and customer success. Designed to support its extensive network of over 1,000 partners, the improved program emphasizes closer partnerships that ultimately enhance the client experience.

Strengthening Collaborations

The updated Partner Program is built upon the core principle of shared success. Recognizing that partners are instrumental in expanding Adyen's reach and enriching client solutions, it rolls out tailored engagement models for various partner types, including technology partners, consulting firms, and system integrators. This personalized approach ensures that every partnership is optimized for maximum impact.

According to Roelant Prins, Adyen's Chief Commercial Officer, “Our partners are an integral part of Adyen’s network, broadening our outreach and enhancing the solutions we offer our clients. This improved program underlines our commitment to investing in crucial relationships, providing partners with the tools and support they need to thrive while delivering even greater value to our shared clients.”

Key Features of the Enhanced Partner Program

1. Tiered Structure and Recognition
The new program introduces a clear tiered structure that recognizes partners based on their commitment, expertise, and impact. This structure highlights those with top-tier integrations and expert professional practices. As partners advance through the tiers, they gain access to more valuable benefits, such as enhanced technical support, dedicated partner management, and exclusive access to product roadmaps and leadership roundtables, in addition to marketing support from Adyen.

2. Customized Resources and Training
Understanding that each partner has unique needs, the program offers a broad array of tailored resources. These include comprehensive training and accreditation programs aimed at deepening partners’ knowledge of the Adyen platform and its solutions. Partners will also have access to customized technical documentation and testing environments within the Partner Portal, enabling them to confidently recommend and implement suitable solutions for merchants.

3. Joint Marketing and Sales Support
The enhanced program prioritizes joint go-to-market initiatives. Partners will benefit from opportunities for collaborative marketing, such as preferred placement in Adyen’s Partner Directory, access to approved credentials, and the ability to collaborate on joint customer announcements, case studies, and intellectual leadership content. Top-tier partners will also gain specialized marketing assistance and marketing development funds (MDF) to drive joint campaigns and initiatives.

4. Growth-Oriented Incentives
Adyen is committed to ensuring the long-term success of its partners. The program offers attractive incentives focused on growth, including a referral program that rewards partners for bringing in new clients or leads to Adyen. Additionally, technology partners may qualify for revenue-sharing opportunities based on transaction volumes, while service partners might access implementation funds to facilitate client adoption.

Next Steps for Partners

Current partners are encouraged to log in to Adyen’s Partner Portal to review the new program details and start accessing the improved benefits. Interested new partners looking to join Adyen’s ecosystem can find further information and apply for participation through the Partners page and blog.

About Adyen

Adyen (AMS ADYEN) is the preferred financial technology platform for leading businesses. By offering comprehensive payment functionalities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their goals more efficiently. With a global presence, it collaborates with prominent companies like Meta, Uber, HM, eBay, and Microsoft.