#USA #Los Angeles #Stic #Out-of-Home Advertising #Passive Income

Stic Secures $10M in Funding to Transform OOH Advertising

Stic, a groundbreaking adtech startup, has announced a significant milestone by raising $10 million in its latest funding round. This infusion of capital will not only bolster the company's valuation to an impressive $200 million but also pave the way for expanding its innovative platform that connects brands with everyday drivers for out-of-home (OOH) advertising.

The funding, primarily led by Accretion Capital, draws the support of several prominent entrepreneurs, including Phil Hellmuth, Adam Waheed, and Chris Detert. Additionally, esteemed advisors in the business world provided insights and strategic direction for this funding initiative. With plans to harness this new capital, Stic is gearing up for an aggressive expansion across North America, which will include extending its operational reach to over thirty states and Canada.

Stic's platform is designed with a clear mission: create meaningful income opportunities for users while delivering measurable advertising experiences to brands. By facilitating OOH advertising, brands can execute campaigns that resonate with their target audiences while enabling drivers to monetize their daily commutes seamlessly. This model not only rewards drivers for their participation but also ensures a cost-effective solution for brands aiming to enhance their advertising strategies.

As Adam Cohen, the founder and CEO of Stic, aptly puts it, “By combining a fast-growing driver network with powerful analytics, we're giving brands a scalable way to run OOH campaigns while putting money back into people's pockets.” This sentiment encapsulates the essence of Stic's approach to revolutionizing OOH advertising through advanced data analytics and a vast network of drivers.

Since its inception in 2023, Stic has made remarkable strides, resulting in a rapid growth of its driver network by 600%. This surge not only indicates the company’s increasing popularity but also highlights a significant transformation in the gig economy landscape. By minimizing the traditional barriers often associated with gig work, such as time commitment and constant engagement, Stic offers a more passive form of income generation that seamlessly aligns with the lifestyles of many everyday drivers.

The advertising approach taken by Stic is remarkably novel, as it leverages removable, tech-enabled stickers on vehicles to track mileage, optimize ad placement, and gain real-time impressions. This technological integration not only promotes transparency in OOH advertising but also offers brands unparalleled insights into their advertising effectiveness.

The current clientele of Stic includes a diverse array of national brands spanning sectors like insurance, retail, technology, consumer packaged goods (CPG), quick-service restaurants (QSR), and entertainment. As more companies recognize the potential of Stic’s platform, the advertising landscape is set to become significantly more efficient and user-friendly.

Lucy Guo, a notable partner and CEO/founder of Passes, emphasizes the dual benefit of Stic’s initiatives: empowering individuals through income opportunities while utilizing smart advertising strategies. “Stic's platform empowers gig workers while delivering smarter advertising in the real world.” This encapsulates the core of what Stic aims to achieve; a win-win scenario for both drivers and brands alike.

In the coming year, as Stic leverages this funding, the company envisions enhancing its operational capabilities and establishing deeper relationships with brands running national campaigns. This strategic focus is expected to solidify Stic's position within the market as a leader in driving innovative, measurable, and sustainable advertising practices.

For those intrigued by this innovative approach to advertising, more information on Stic and its offerings can be found at www.drivestic.com. With this dynamic funding round, Stic is poised to not only reshape the narrative around OOH advertising but also redefine the economic landscape for daily drivers across North America.