Infotools Unveils Comprehensive Buyer’s Guide for 2025 Market Research Software Decisions

Infotools Launches an Updated Guide for Market Research Software Buyers

Infotools, recognized globally for its expertise in market research analysis, recently announced the unveiling of an updated version of its guide titled "A Buyer's Guide to Market Research Software." This enhanced guide is designed to assist insights professionals in navigating the intricate technology landscape that characterizes the current market research environment. The updated guide is not just a simple refresh but an advanced iteration of the widely referenced 2022 resource.

As John Bird, the Executive Vice President of Infotools, stated, "Selecting the right technology has never been more vital as the market research industry continues to evolve. This guide aims to tackle the mounting issue of choice overload that professionals face and provides the essential strategies necessary to make informed, impactful technology decisions."

The 2025 edition of the buyer's guide offers a multitude of resources aimed at equipping research teams with tools and frameworks necessary for effective technology selection. Among its highlights, the guide presents:

1. Comprehensive Assessment Frameworks: The document outlines a structured approach for research teams to evaluate the expanding array of available technologies. This helps align immediate operational requirements with longer-term growth goals.

2. Insights on Technology Utilization: The guide sheds light on how technology can enhance quality and improve workflows while enabling effective data visualization. Such enhancements ultimately support better decision-making processes within organizations.

3. Evaluating AI and Automation Tools: It provides crucial guidance on the thoughtful evaluation of AI and automation tools, ensuring that teams harness both human insight and machine efficiency to meet today's intricate research needs.

Having spent 35 years at the forefront of market research technology innovation, Infotools developed this updated resource with the intent of aiding professionals at all levels. The purpose is to navigate the opportunities presented by both established and emerging software choices. With the new complexities of software adaptation and upgrade challenges faced by many organizations, this guide becomes a crucial asset for professionals in the field.

Those eager to delve into the details and insights from this guide can download it directly through the Infotools website. The enhanced edition not only highlights practical approaches but also underscores the importance of marrying technology with core industry concepts, an aspect that remains essential for successful market research.

Starting in 1990, Infotools has been a trusted partner in the market research domain, developing its powerful platform, Harmoni, which enables organizations to gather complex market data, conduct thorough analyses, and present significant insights using eye-catching visualizations. The firm's roster includes collaborations with some of the world’s most recognized brands, such as Coca-Cola and Samsung, reflecting its influence and reliability in the sector.

For further exploration, readers can visit Infotools, listen to their enlightening podcasts at infotools.com/now-thats-significant-podcast, or connect with them on the social media platform X at @infotools.