Sweethearts Unveils New Messages for Practical Romantics on Valentine's Day
As Valentine's Day approaches, Sweethearts, the iconic brand known for its conversation hearts, is once again responding to the evolving landscape of modern romance. This year, they are introducing an innovative collection of sayings that reflect the economic realities around dating, aptly titled 'Love in This Economy.'
Based on recent research, it has become clear that many Americans are adjusting their views on romance amidst economic pressures. A staggering three-quarters of respondents revealed that they are now seeking more budget-friendly dating options. In fact, 80% of those surveyed expressed that their Valentine’s Day plans have been impacted by financial considerations.
In light of these findings, Sweethearts is rolling out playful yet practical new phrases such as "SPLIT RENT," "SHARE LOGN," "CAR POOL," "BUY N BULK," and "COOK FOR 2." These creative sayings are added alongside the cherished classic messages like "CUTIE PIE," "LOVE BUG," and "MARRY ME." This addition not only showcases the shifting dynamics of romantic expression but also ensures that Sweethearts remains relevant to contemporary lovers.
Evan Brock, the vice president of marketing for Spangler Candy Company, the creator of Sweethearts, emphasized the brand's commitment to evolving with societal trends in relationships. He stated, "Sweethearts has always evolved with the times by staying aware of current dating trends and relationships — and being practical is having a moment."
Interestingly, despite the economic uncertainties, it seems candy remains a top choice for millennials during this love-filled season, with 33% placing it at the top of their Valentine’s Day wish list. Candy outpaced flowers and greeting cards in popularity, suggesting that the sweet treat continues to play a vital role in romantic exchanges. Particularly among singles, candy ranked higher than flowers as a preferred gift (34% vs. 29%).
The brand has previously demonstrated its ability to tap into the zeitgeist, having gone viral for innovative special releases in past years. Last Valentine’s Day, they captured attention with Situationship Boxes—filled with hearts that represented ambiguous, modern relationships. Furthermore, Sweethearts embraced technology by providing services through scannable codes, offering moving trucks and wedding licenses, all in the spirit of love.
Sweethearts is not just about romance; they also bring a bit of humor to the mix. Recently, they released "Ghosted Sweethearts" for Halloween, a limited-edition collection featuring empty hearts, playfully addressing the phenomenon of ghosting.
These new offerings illustrate how Sweethearts is making efforts to resonate with current relationship dynamics, providing a voice to practical romantics who still believe in love despite the challenges posed by the modern economy.
Sweethearts conversation hearts are widely available at retailers across the nation and remain a staple of Valentine’s Day celebrations. By offering a combination of classic sentiments and modern realities, Sweethearts continue to capture the hearts of consumers everywhere.
To gain insights into consumer preferences, Sweethearts conducted a survey targeting 1,000 Gen Z and 1,000 millennials who are single, casually dating, or in committed relationships between December 23 and December 31, 2025. This approach underlines their commitment to understanding and catering to the changing needs of their audience.
About Sweethearts®: The original brand of Valentine conversation hearts, Sweethearts is one of the most popular candies during the holiday, known for its evolving messages that reflect cultural trends.
About Spangler Candy® Company: Founded in 1906 and headquartered in Bryan, Ohio, Spangler is a family-operated candy company that produces beloved brands including Dum-Dums®, Necco® Wafers, and Sweethearts®. Their goal is to create smiles across generations, providing sweet treats that bring joy to countless candy lovers.
Based on recent research, it has become clear that many Americans are adjusting their views on romance amidst economic pressures. A staggering three-quarters of respondents revealed that they are now seeking more budget-friendly dating options. In fact, 80% of those surveyed expressed that their Valentine’s Day plans have been impacted by financial considerations.
In light of these findings, Sweethearts is rolling out playful yet practical new phrases such as "SPLIT RENT," "SHARE LOGN," "CAR POOL," "BUY N BULK," and "COOK FOR 2." These creative sayings are added alongside the cherished classic messages like "CUTIE PIE," "LOVE BUG," and "MARRY ME." This addition not only showcases the shifting dynamics of romantic expression but also ensures that Sweethearts remains relevant to contemporary lovers.
Evan Brock, the vice president of marketing for Spangler Candy Company, the creator of Sweethearts, emphasized the brand's commitment to evolving with societal trends in relationships. He stated, "Sweethearts has always evolved with the times by staying aware of current dating trends and relationships — and being practical is having a moment."
Interestingly, despite the economic uncertainties, it seems candy remains a top choice for millennials during this love-filled season, with 33% placing it at the top of their Valentine’s Day wish list. Candy outpaced flowers and greeting cards in popularity, suggesting that the sweet treat continues to play a vital role in romantic exchanges. Particularly among singles, candy ranked higher than flowers as a preferred gift (34% vs. 29%).
The brand has previously demonstrated its ability to tap into the zeitgeist, having gone viral for innovative special releases in past years. Last Valentine’s Day, they captured attention with Situationship Boxes—filled with hearts that represented ambiguous, modern relationships. Furthermore, Sweethearts embraced technology by providing services through scannable codes, offering moving trucks and wedding licenses, all in the spirit of love.
Sweethearts is not just about romance; they also bring a bit of humor to the mix. Recently, they released "Ghosted Sweethearts" for Halloween, a limited-edition collection featuring empty hearts, playfully addressing the phenomenon of ghosting.
These new offerings illustrate how Sweethearts is making efforts to resonate with current relationship dynamics, providing a voice to practical romantics who still believe in love despite the challenges posed by the modern economy.
Sweethearts conversation hearts are widely available at retailers across the nation and remain a staple of Valentine’s Day celebrations. By offering a combination of classic sentiments and modern realities, Sweethearts continue to capture the hearts of consumers everywhere.
To gain insights into consumer preferences, Sweethearts conducted a survey targeting 1,000 Gen Z and 1,000 millennials who are single, casually dating, or in committed relationships between December 23 and December 31, 2025. This approach underlines their commitment to understanding and catering to the changing needs of their audience.
About Sweethearts®: The original brand of Valentine conversation hearts, Sweethearts is one of the most popular candies during the holiday, known for its evolving messages that reflect cultural trends.
About Spangler Candy® Company: Founded in 1906 and headquartered in Bryan, Ohio, Spangler is a family-operated candy company that produces beloved brands including Dum-Dums®, Necco® Wafers, and Sweethearts®. Their goal is to create smiles across generations, providing sweet treats that bring joy to countless candy lovers.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.