#Japan #Tokyo #Hitomairu #Returnable Bottles #Tsuzuku ni Tsuzuke

Discover Unique Tales with Every Sip!

Starting from October 27, 2025, the Japan Glass Bottle Association will host a creative initiative named 'Tsuzuku ni Tsuzuke' in collaboration with Hitomairu Co., Ltd. This project is part of the SO BLUE ACTION, aimed at re-exploring and redefining the value of returnable bottles and bottle reuse.

Hitomairu, formerly known as the Kakyasu Group, is known for its vast distribution network throughout Tokyo and neighboring prefectures, efficiently delivering beverages and food. Partnering with its subsidiary Kakyasu—a leading alcohol distribution and delivery business—this event seeks to enhance community engagement while promoting sustainability.

How It Works

Participants can purchase drinks contained in returnable bottles at various restaurants and bathhouses across Tokyo. In return, they'll receive a unique short story written by a range of artists such as writers, actors, and comedians. Each bottle’s journey is creatively illustrated in these stories, showcasing how a single bottle transforms and circulates through time and space.

Participating Writers & Schedule

1. Week of October 27: Rena Matsui, Ikuto Oshima
2. Week of November 10: Shuichi Takizawa, Shinya Takano
3. Week of November 24: Ryuta Shibuya, Sayako Kiyomizu
4. Week of December 8: Junko Takase, Sekai Kan Oazaki

Where to Join

A multitude of participating establishments can be found across neighborhoods:

• - Restaurants

- Shimokita Genzoujo (Setagaya)
- Fuzkue Shimokitazawa, a book café (Setagaya)
- Diary Shop Tsukihi (Setagaya)
- ANDON Shimokita: Oatmeal & Alcohol (Setagaya)
- O-Roman Shouten (Setagaya)
- Kujirasou (Setagaya)
- Soumatou (Shibuya)

• - Bathhouses

- Myouhouyu (Toshima)
- Sugamo-yu (Toshima)
- Egota-yu (Nakano)
- Yakushi-yu (Sumida)
- Denki-yu (Sumida)
- Konparu-yu (Koto)
- Tachikawa-yu (Tachikawa)
- Fuchu Yurakukan Sakura-yu (Fuchu)
- YuYutei Matsu no Yu (Nerima)
- Jujo-yu (Kita)
- Mitaka Chiyonoyu (Mitaka)

The Importance of This Initiative

Kakyasu’s logistics capabilities allow for a 2-way service, where beverages can be delivered and returned efficiently. This service is vital for enhancing the accessibility and awareness of returnable products, promoting sustainable practices within the community.

As part of this event, the collaboration emphasizes resource circulation and supports local businesses by delivering returnable bottle beverages while ensuring the collection of empty containers. Engaging with 'Tsuzuku ni Tsuzuke' means not just enjoying a drink but participating in a larger narrative aimed at creating a sustainable future.

More About 'SO BLUE ACTION'

The SO BLUE ACTION initiative by the Japan Glass Bottle Association highlights the need for sustainable practices regarding returnable bottles and their reuse since 2022. The initiative also includes creative media challenges where participating individuals can contribute to the community’s sustainability. As bottles are returned, the time added to a rap song grows, illustrating their positive impact.

Join us at this remarkable intersection of culture and sustainability. Raise your bottle, dive into stories, and contribute to a greener future. For more information, visit: Tsuzuku ni Tsuzuke.

Hitomairu and Kakyasu, dedicated to promoting sustainability, are committed to an environment-friendly world through innovative events like this one and continuous community involvement. Learn more about their efforts in resource circulation here.