FLEX Marketing Celebrates Six-Month Milestone with Key Hires and Growth Plans
In the fast-paced realm of healthcare marketing, FLEX Marketing is making significant waves as it recently marked its six-month anniversary. The agency, which prides itself on modernizing healthcare marketing approaches, has welcomed three new experts into its ranks: Ryan Woelfel as Client Partnership Director, Stephanie Hosmer-Pipes as Executive Creative Director, and Jenn Threlfall as Executive Client Partner. With this expansion, FLEX has experienced a growth trajectory that has seen its permanent workforce increase by over 75% while securing six new client partnerships that span both U.S. and global biotech and medical device companies.
FLEX Marketing's unique positioning as an independent agency allows it to navigate the complexities of healthcare marketing with agility. The agency breaks away from traditional models by eliminating unnecessary layers and lengthy billing practices, which enhances efficiency and fosters innovation. By leveraging cutting-edge technology and streamlining resources through the FLEX Hive of trusted execution resources, the agency is able to deliver high-quality brand communications tailored to client needs while keeping costs manageable.
As Amber Rogers, a Partner at FLEX, states, 'FLEX was built to meet the realities of healthcare marketing today.' This is reflective of a broader industry shift where clients are increasingly seeking experienced leadership and innovative solutions without the overhead typically associated with larger agencies. In the span of just six months, FLEX has positioned itself to meet these various client demands and expectations.
The agency's latest hires each bring a wealth of experience that enhances its strategic capabilities and creative offerings. Ryan Woelfel, for instance, has amassed over a decade of experience in healthcare marketing, previously serving as VP, Group Account Director at Propel Health Communications. His focus at FLEX will be to bridge account services and project management, ensuring that client communications maintain clarity and urgency.
Joining him is Stephanie Hosmer-Pipes, who has over 20 years of experience in healthcare marketing and expertise in graphic design. Her role as Executive Creative Director will be pivotal in crafting compelling narratives that resonate with both patients and healthcare professionals, ensuring the agency's creative output aligns closely with strategic goals. Prior to her position at FLEX, she was the Senior Vice President of Group Creative Director at Inizio Evoke.
Jenn Threlfall, appointed as Executive Client Partner, brings more than 25 years of agency and client-side experience, focusing on business growth initiatives and new client development. Her leadership roles at Avalere Health and Inizio Evoke have prepared her well for her new responsibilities at FLEX, where she will oversee crucial client relationships and campaign successes.
The positive response to FLEX's agile model underscores the industry's demand for high-quality service without excessive overhead expenses. As Adam Gelling, another Partner at FLEX, pointed out, 'Clients are getting the strategic depth and creative quality they need, without the overhead they don’t—and top talent is excited to be part of an agency that values expertise, collaboration, and results.'
Looking ahead, FLEX Marketing is set to further expand its team while deepening partnerships with its diverse roster of healthcare clients. The agency’s commitment to delivering strategic leadership, creative boldness, and operational efficiency will continue to define its pathway to success as it embarks on its next chapter.
FLEX Marketing aims to bridge the gap between large network conglomerates and specialized consultancies, providing targeted and actionable strategies that evolve swiftly from ideation to execution. Through innovative processes and technology utilization, FLEX is dedicated to delivering impressive results efficiently, ensuring their clients can thrive in a dynamic healthcare environment.
FLEX Marketing's unique positioning as an independent agency allows it to navigate the complexities of healthcare marketing with agility. The agency breaks away from traditional models by eliminating unnecessary layers and lengthy billing practices, which enhances efficiency and fosters innovation. By leveraging cutting-edge technology and streamlining resources through the FLEX Hive of trusted execution resources, the agency is able to deliver high-quality brand communications tailored to client needs while keeping costs manageable.
As Amber Rogers, a Partner at FLEX, states, 'FLEX was built to meet the realities of healthcare marketing today.' This is reflective of a broader industry shift where clients are increasingly seeking experienced leadership and innovative solutions without the overhead typically associated with larger agencies. In the span of just six months, FLEX has positioned itself to meet these various client demands and expectations.
The agency's latest hires each bring a wealth of experience that enhances its strategic capabilities and creative offerings. Ryan Woelfel, for instance, has amassed over a decade of experience in healthcare marketing, previously serving as VP, Group Account Director at Propel Health Communications. His focus at FLEX will be to bridge account services and project management, ensuring that client communications maintain clarity and urgency.
Joining him is Stephanie Hosmer-Pipes, who has over 20 years of experience in healthcare marketing and expertise in graphic design. Her role as Executive Creative Director will be pivotal in crafting compelling narratives that resonate with both patients and healthcare professionals, ensuring the agency's creative output aligns closely with strategic goals. Prior to her position at FLEX, she was the Senior Vice President of Group Creative Director at Inizio Evoke.
Jenn Threlfall, appointed as Executive Client Partner, brings more than 25 years of agency and client-side experience, focusing on business growth initiatives and new client development. Her leadership roles at Avalere Health and Inizio Evoke have prepared her well for her new responsibilities at FLEX, where she will oversee crucial client relationships and campaign successes.
The positive response to FLEX's agile model underscores the industry's demand for high-quality service without excessive overhead expenses. As Adam Gelling, another Partner at FLEX, pointed out, 'Clients are getting the strategic depth and creative quality they need, without the overhead they don’t—and top talent is excited to be part of an agency that values expertise, collaboration, and results.'
Looking ahead, FLEX Marketing is set to further expand its team while deepening partnerships with its diverse roster of healthcare clients. The agency’s commitment to delivering strategic leadership, creative boldness, and operational efficiency will continue to define its pathway to success as it embarks on its next chapter.
FLEX Marketing aims to bridge the gap between large network conglomerates and specialized consultancies, providing targeted and actionable strategies that evolve swiftly from ideation to execution. Through innovative processes and technology utilization, FLEX is dedicated to delivering impressive results efficiently, ensuring their clients can thrive in a dynamic healthcare environment.
Topics Consumer Products & Retail）
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