#Japan #Tokyo #Harajuku #VITABON Bio #V°21 FLOWER

VITABON Bio Opens a New Chapter in Wellness Culture in Harajuku

On March 7, 2026, VITABON Bio, a leading wellness brand from Seoul's Gangnam district, celebrated its 10th anniversary with the grand opening of its first store in Harajuku, Tokyo. This flagship location, called "VITABON Bio Harajuku," aims to immerse visitors in the brand's unique universe of wellness products and experiences.

The opening event attracted a myriad of guests, including influencers, media representatives, and celebrities who were eager to experience the brand's offerings firsthand. One standout guest was TikTok sensation On Oppa, who boasts around 20 million followers, adding to the festive atmosphere of the event.

Adding to the allure of the opening was the presence of Roman Militsyn, the former representative of Philip Morris, who expressed his personal interest in wellness culture. He has taken on the role of an advisor at the headquarters of VITABON Bio, committed to contributing to the wellness spirit the brand embodies.

As part of the celebrations, VITABON Bio launched the V°21 FLOWER ZERO series, which gained significant attention, particularly the "V°21 FLOWER ZERO ROSE". Attendees were treated to complimentary samples from the compact "COTTON CANDY ZERO" line, featuring five delightful flavors, along with products from the basic "V21 ZERO" line, allowing them to experience the refreshing scents of VITABON.

Store Overview

• - Store Name: VITABON Bio Harajuku
• - Location: 3-23-7 Jingumae, Shibuya-ku, Tokyo, 150-0001
• - Opening Date: March 7, 2026
• - Operating Hours: 12:00 PM - 8:00 PM
• - Closed: None
• - Store Type: Retail of VITABON products and experiential space
• - Official Website: VITABON Official
• - Official Social Media: Instagram

Store Layout and Event Highlights

The first floor of the showroom features a wide array of products, particularly the V°21 series, enabling visitors to touch, smell, and test products before purchase. On the second floor, a shisha room provides an opportunity for attendees to experience five distinct flavors of electronic shisha, all within a luxurious and relaxing setting.

Event day was filled with excitement as influencers and notable personalities interacted and experienced VITABON's aromatic offerings firsthand. Attendees enjoyed the unique flavors and sophisticated aromas of VITABON SHISHA, capturing memories through photo opportunities in a serene environment. Many took pleasure in trying out products and socializing in the shisha room, reflecting the relaxed yet vibrant atmosphere.

A special ceremony marked the occasion, celebrating VITABON's 10th anniversary with a ribbon-cutting attended by company representatives Lin Bomin and Roman Militsyn. The atmosphere was electric with applause and cheers, accentuating the significance of this milestone.

Future Directions

VITABON Bio is positioning itself within the Japanese market as a brand hub following the successful opening of VITABON Bio Harajuku. Plans are underway to launch experience-driven stores in other major Japanese cities. Following the opening, there is an ongoing commitment to develop new flavors tailored to the Japanese market while further enhancing the product lineup. This focus underscores their aim to enrich the brand experience and expand brand awareness.

About VITABON

VITABON is a wellness-oriented brand founded in 2016, specializing in non-nicotine products made from natural plant-based ingredients and herbal aromas. The brand promotes a refreshing lifestyle through aroma and wellness experiences. Since its launch in Japan, VITABON has made significant strides in establishing brand recognition. Currently, the V21 series features a variety of flavors, including aloe vera, shine berry, peach ice, mango, and strawberry alongside compact options like "COTTON CANDY" and a premium line using floral essential oils, the "FLOWER" series.

Product Lineup

• - V°21 ZERO: Basic line featuring five flavors including aloe vera and strawberry.
• - COTTON CANDY ZERO: Compact and travel-friendly products.
• - FLOWER Series: Premium offerings infused with floral essential oils.

VITABON SHISHA

The VITABON SHISHA stands out with its elegant design made from stainless steel and reinforced glass, reflecting a unique industrial aesthetic influenced by renowned French designer Philippe Starck. The product line includes several flavors such as melon, peach, aloe vera, mango, and green tea, all crafted with plant-based ingredients and essential oils. VITABON SHISHA is designed to offer a refreshing experience, elevating daily moments into luxurious and enjoyable experiences, embodying the ethos of VITABON.

Company Overview

• - Company Name: VITABON Bio
• - Business Type: Development and sales of wellness-oriented non-nicotine products
• - Established: 2016
• - Brand Concept: VITABON proposes a well-balanced lifestyle focused on health through its range of non-nicotine products aimed at refreshing everyday experiences and promoting well-being.