#Japan #Tokyo #Business Automation #Immedio #Mitsumore

Enhancing Operational Efficiency with Immedio

Mitsumore, a rising player in the business sector, has recently introduced the automation tool Immedio into its operations. This integration led to a dramatic increase in web-based meetings, making up approximately 20-25% of the company's total business discussions just two months post-implementation. In addition to improving lead generation, they have also streamlined processes for following up after trade shows, allowing for immediate digitalization of business cards and automated scheduling for inquiries that come in during off-hours.

The Need for Change

Mitsumore's ProOne division has been experiencing significant growth, seeing web-generated inbound leads constituting a large portion — up to 70% — of its overall meetings. Previously, they relied on a generic scheduling tool which proved inadequate for sales functions. This inadequacy became problematic as the influx of web leads grew, making it essential to convert these leads into meetings quickly. However, due to the lack of an efficient process, inquiries received during the night or weekends often carried over to the next business day, resulting in lost opportunities. Additionally, the overwhelming workload of processing numerous business cards from events and scheduling follow-up emails distracted the team from their core functions.

Choosing the Right Tool

The decision to adopt Immedio came after various considerations by Mitsumore's marketing head, Akira Okamoto. He learned about Immedio through social media platforms and industry publications, ultimately deciding on this tool after comparing it to others on the market. The robust set of features, balanced pricing, and future development roadmap made Immedio the ideal choice. Okamoto expressed that after the first meeting with Immedio, he could already envision their tool fitting into their operations.

Furthermore, the exhibition solutions offered by Immedio Forms proved to be a perfect match for Mitsumore's workflow. Having prior experience with similar tools facilitated a swift and seamless implementation.

Tangible Benefits Post-Integration

Following the integration of Immedio, Mitsumore has seen remarkable improvements. Within 1-2 months of implementation, web-originated meetings surged to account for 20-25% of all discussions, indicating a visible enhancement in their inbound strategies. Notably, the automated setup for inquiries received during night or weekend hours has virtually eradicated lost opportunities, significantly boosting their initial sales velocity.

In relation to trade show operations, the ability to digitally capture business cards instantly using Immedio Forms has transformed how they manage leads. "Now, everyone can scan their cards on-site, and we can start making calls the very next day. The time-consuming manual processes have significantly improved."

BDR team leader, Hirou Takahashi, also noted how Immedio’s interface is intuitive and allows for easy organization of leads and meetings. The ability to customize settings to suit their specific needs has been incredibly beneficial, fostering a strong foundation for quick results.

Mitsumore's integration of Immedio now allows all customer touchpoints — whether through web inquiries, trade shows, or night-time engagements — to operate as efficient entry points for business discussions. This evolution continues to enhance the operational efficacy of Mitsumore's sales team.

Future Directions with Immedio

Looking ahead, Mitsumore plans to further leverage Immedio Box to increase the conversion rate of hot leads through targeted content distribution and proactive scheduling. Takahashi emphasized the ongoing pursuit of improved efficiency through automation, expressing excitement for future updates like Salesforce integration, which are anticipated to further bolster their operations.

Mitsumore is committed to creating an environment that maximizes business opportunities, ensuring that both their internal teams and clients experience a seamless meeting process.

Company Profiles

Mitsumore Inc.

• - CEO: Sayako Ishikawa
• - Location: 8th Floor, G7 Building, 7-16-12 Ginza, Chuo-ku, Tokyo
• - Business Focus: Development and management of Mitsumore and ProOne products
• - Website: Mitsumore Corporate

Immedio Inc.

• - CEO: Hideki Hamada
• - Location: 4th Floor, Daiichi Akatsuki Building, 1-19-9 Dogenzaka, Shibuya-ku, Tokyo
• - Mission: To increase successful business meetings through effective automation tools.
• - Website: Immedio Site

As modernization continues to take shape in various business landscapes, the collaboration between Mitsumore and Immedio marks a significant step towards achieving operational excellence through technology.