#Japan #Tokyo #Influencer Marketing #LIFE PEPPER #PEPPER LIKES

PEPPER LIKES Expansion for Businesses

The company LIFE PEPPER, located in Chuo-ku, Tokyo, has launched significant upgrades to its influencer matching platform called PEPPER LIKES. This platform connects Japanese companies with influencers across the globe, boasting a database of over 30,000 influencers. The extensive influencer range includes micro-influencers with follower counts between 5,000 to 10,000 and top influencers that exceed 1 million followers. This diversity encompasses popular social media platforms such as Instagram and YouTube in Japan, along with international platforms like China's RED and South Korea's NAVER.

The Need for Expansion

As Japan faces a shrinking domestic market—expected to decrease by approximately 12% by 2030 while the inbound tourism market continues to grow—the need for innovative marketing solutions is critical. According to Japan National Tourism Organization (JNTO), inbound tourism is on the rise, with foreign visitors reaching record numbers. This trend emphasizes the necessity for businesses to adapt and leverage overseas influencers to attract visitors effectively.

Enhancements to the Platform

Starting from November 1st, PEPPER LIKES is set to undergo a comprehensive website renewal aimed at strengthening its platform infrastructure. With advancements allowing for the frequent casting of numerous influencers each month, the platform simplifies complex communication and management processes. The user-friendly interface will significantly accelerate the matching process between businesses and influencers, ultimately fostering a seamless support system for both parties.

Addressing Key Challenges

PEPPER LIKES targets two main business segments:
1. Inbound Collaboration: Businesses aiming to attract foreign tourists, such as restaurants, lodging facilities, retail stores, and tourism sites.
2. Outbound Collaboration: Companies looking to increase sales through e-commerce targeting overseas markets.

The platform offers a unique solution to enhance global recognition and purchasing initiatives through a straightforward three-step process:
1. Businesses provide their product or service for free.
2. Influencers express interest and create posts on their social media.
3. Through enticing narratives, influencers showcase the business offerings, drawing in international customers.

Such strategies are designed to amplify social media engagement, attracting attention and boosting conversions cost-effectively.

Four Standout Features of PEPPER LIKES

1. Free Product/Service Offering: Businesses can opt for influencer collaboration without initial costs.
2. Global Reach: Outreach to influencers from over 30 countries across seven popular social media platforms provides a vast network.
3. Centralized Management: The platform allows for easy management of communications and transactions with influencers, all from a single interface.
4. Dedicated Influencer Database: With access to more than 100,000 influencer profiles who are keen on Japanese culture, accurate casting assignments can be effectively made.

Future Aspirations

PEPPER LIKES aims to enhance businesses' brand visibility through digital marketing strategies while facilitating consumer visits and purchases—thus elevating international brand value. For inbound efforts, the platform aspires to create unique tourist experiences that encourage repeat visits. Conversely, for outbound efforts, leveraging international markets will enhance brand presence and invigorate domestic economic activity.

Success Stories

The effectiveness of PEPPER LIKES is evident through real-world applications:

• - KADOKAWA has successfully engaged over 100 influencers monthly, reaching wider audiences and increasing visibility of their attractions.
• - A cosmetics company saw a 150% increase in brand recognition in Korea through strategic influencer campaigns.
• - Another brand recorded 2.5 times the conversion rate compared to traditional advertising in Taiwan by utilizing influencer marketing.

Through these initiatives, PEPPER LIKES remains committed to supporting businesses and driving market growth through unparalleled influencer collaborations.

About LIFE PEPPER

Located at 3-1-10 Tsukiji, Chuo-ku, Tokyo, LIFE PEPPER is dedicated to supporting businesses in navigating international markets and enhancing their brand presence through influencer marketing strategies. For inquiries about PEPPER LIKES, contact us at [email protected] or visit PEPPER LIKES.