Hefty® Brand Commemorates 60 Years with Birthday Cake-Scented Trash Bags

Hefty® Brand Celebrates 60 Years of Excellence with a Sweet Twist

This month, Hefty® Brand marks a significant milestone—its 60th anniversary. Known for providing durable and reliable household solutions, Hefty® is bringing a unique surprise to its loyal customers. To celebrate this remarkable journey, the brand has released a limited-edition version of its popular Ultra Strong™ Trash Bags, infused with the delightful scent of birthday cake. Available exclusively at shop.hefty.com, each box of 20 bags is priced at just 60 cents—an homage to their 60 years of strength and service.

From the kitchen to the living room, Hefty® Trash Bags have become a staple for households across America. The new birthday cake-scented bags add a playful twist to everyday chores, transforming the mundane task of taking out the trash into a more enjoyable experience. The bags are crafted in Hefty's trusted 13-gallon size, providing robust strength and effective odor control. The nostalgic fragrance of vanilla frosting and rainbow sprinkles evokes birthday celebrations, making them a fun addition to parties or a unique gift for loved ones.

Brienne Neisewander, Vice President of Marketing at Hefty®, shared her enthusiasm: "Hefty® has been making reliable products that are a key part of everyday life for consumers for 60 years. We wanted to celebrate this milestone with something fun, unexpected, and unmistakably Hefty®. The birthday cake scent adds a playful, nostalgic touch that honors our legacy — and elevates the ordinary." This sentiment resonates through their entire product line, which maintains a commitment to quality and innovation.

To further commemorate the anniversary, Hefty® has partnered with the Chicago Cubs to celebrate its birthday at Wrigley Field on May 27. Fans attending this special event will have the chance to receive a Hefty® 60th birthday bucket hat, and the festivities promise to bring Hefty®'s cheerful spirit to the iconic venue. For the first 5,000 fans who enter through the Budweiser Bleacher Gate, this hat will serve as a memorable souvenir of the occasion.

Not just limited to trash bags, Hefty® offers a wide array of household products, including tableware and storage solutions, reflecting their commitment to enhancing daily life. Their longstanding reputation is backed by quality and the ability to adapt to consumers' evolving needs.

The limited-edition Hefty® Ultra Strong™ Trash Bags with the birthday cake scent are not merely products but a celebration of the brand's rich history and its aim to bring joy to daily life. To join the celebration, consumers can head over to Hefty.com for more details and to stay updated on the latest offerings.

Whether you're planning a party or looking for a fun way to brighten up trash day, these quirky bags are the perfect addition to any household. But hurry; supplies are limited, and they are expected to sell out quickly. Celebrate along with Hefty®, and let these bags light up a usually mundane chore with a hint of festive fun!