#China #Shanghai #HONGQI #global strategy #Auto Shanghai

HONGQI's Vision for Global Expansion at Auto Shanghai 2025

On April 23, 2025, the highly anticipated Auto Shanghai 2025 will officially open at the National Exhibition and Convention Center. HONGQI, a prominent figure in the luxury automotive sector, is set to unveil its comprehensive global strategy during a press conference at Stand 6.1. This event marks a pivotal moment as HONGQI demonstrates its unwavering commitment to broadening its international presence.

Auto Shanghai has long been recognized as a premier platform for automakers to reveal their latest innovations and strategic directions. The theme of this year’s exhibition, “Embracing Innovation, Empowering the Future,” echoes HONGQI’s goals as it aims to project a forward-looking and progressive identity. The company’s move toward internationalization has accelerated significantly since 2024, with impressive growth milestones that reflect HONGQI's dedication to becoming a global player in the luxury automotive market.

In recent years, HONGQI has made significant strides by showcasing its products at respected global events such as the Goodwood Festival of Speed and the Paris Motor Show. These appearances not only highlighted HONGQI's innovative offerings but also facilitated meaningful connections with an international audience, driving demand in key markets including Europe and the Middle East. Currently, HONGQI has expanded into 43 countries and regions, establishing a user base of over 1.6 million people, and achieving double-digit revenue growth for four consecutive years. Through its evolution from “Oriental Luxury” to “the World's New Luxury,” HONGQI is successfully gaining traction among diverse consumers worldwide.

During Auto Shanghai 2025, HONGQI plans to introduce a spectacular lineup of new models, emphasizing its commitment to cutting-edge technology and innovation. Key highlights will include:
1. Two luxurious new sedans catering to the business sector.
2. The brand's first off-road vehicle, designed for adventure seekers.
3. A futuristic flying car that captures the essence of innovation in transportation.

In addition to these exciting vehicles, HONGQI will showcase its advanced electric platform, TianGong, and hybrid platform, HongHu. The intelligent system, JiuZhang, will also be presented, showcasing HONGQI's ambition to lead in smart automotive technology. Furthermore, the company will announce the launch of two vehicles equipped with alternative engines and the introduction of the HONGQI Guoya on overseas markets, marking a significant step in its international strategy.

One of the most anticipated aspects will be HONGQI’s commitment to localization and enhancing global production capabilities by collaborating with local partners. This initiative is aligned with HONGQI’s vision of fostering a more open, innovative Chinese automotive industry.

Auto Shanghai 2025 is poised to be a landmark event, not only for HONGQI but for the global automotive landscape. It provides a platform for Chinese brands to showcase their achievements and reinforce their global presence. As a leader in luxury automobile manufacturing, HONGQI aims to send a strong message about their contributions to the international automotive space and promote a vision of win-win cooperation.

On April 23, 2025, HONGQI warmly invites friends and partners from around the globe to join them at Stand 6.1 in Shanghai, as they turn the page to a new chapter in their innovative history. This event is an enticing glimpse into the future of luxury vehicles and HONGQI's pivotal role in shaping it.