Langjiu Emerges as Favorite Baijiu Brand Among International Consumers

Langjiu: A Beloved Baijiu Brand among Global Consumers

Langjiu, a leading name in the Chinese baijiu industry, has taken center stage by being voted one of the most favored brands by foreigners in a recent survey titled "Give a Like for My Favorite China's Brands (2024-2025)." This recognition not only highlights Langjiu's appeal but also underscores the growing international interest in Chinese baijiu.

The survey was co-hosted by Xinhua News Agency's Brand Work Office and the China Economic Information Service (CEIS). It has successfully completed its fourth edition, aimed at enhancing the competitive edge and global presence of Chinese brands. Particularly, Langjiu stood out by securing the utmost votes in the baijiu category, showcasing its popularity among consumers worldwide.

A Glimpse into Langjiu's Heritage

Produced in Erlang Town, Gulin County, located on the banks of the Chishui River in southwest China's Sichuan Province, Langjiu operates from one of the world's top baijiu-producing regions. This picturesque area not only boasts rich brewing traditions but also supports six ecological brewing zones within the Langjiu Estate, which extends 49 kilometers along the river.

With an impressive annual production capacity of 72,000 tons and a storage capacity of 265,000 tons, Langjiu ensures that it meets the demands of over 200,000 baijiu enthusiasts who flock to its estate each year. Its flagship product, Qinghualang, exemplifies the exquisite sauce aroma that has become synonymous with the brand.

Ranking Among the Best

According to a recent report from the World Brand Summit 2024, Langjiu ranked 56th among China's 500 Most Valuable Brands, with an estimated brand value of approximately 151.876 billion yuan (around 20.98 billion USD). This marks 16 consecutive years of excellence, positioning Langjiu within the top three of the baijiu sector.

Over the years, the company has made significant strides in expanding its international market, reaching over 20 countries and regions, including notable markets in North America, Europe, Southeast Asia, and East Africa. Recent ventures have included successful product launches and promotional campaigns in countries like Spain, France, Thailand, and Cambodia.

Cultural Recognition and Expanding Horizons

Wang Junlin, the chairman of Langjiu, emphasizes that expanding the reach of Chinese baijiu hinges on fostering cultural understanding. The company remains committed to quality and cultural values, continuously working on enhancing its brand identity in the international arena. Langjiu aims to introduce Chinese baijiu to a broader audience, providing insights into its rich heritage and traditions.

2025 marks the ninth anniversary of China Brand Day, a testament to the growing recognition of Chinese brands worldwide. As a leading representative of Chinese baijiu, Langjiu is determined to advance its global influence, contributing significantly to cultural exchange and identity preservation on an international scale.

In conclusion, Langjiu's achievement in being voted the top baijiu brand among foreign consumers echoes a larger narrative of Chinese brands becoming increasingly influential on the world stage. This marks a pivotal moment not just for Langjiu, but for the promotion of Chinese culture through its unique beverage legacy.