#Sustainability #USA #Fort Worth #Simpli.fi #GHG Report

Simpli.fi's Journey Towards Sustainability

In a notable move toward environmental sustainability, Simpli.fi, a prominent player in programmatic advertising, has reported a significant 20% reduction in greenhouse gas emissions compared to its 2022 levels. This achievement is outlined in the company’s 2024 Greenhouse Gas (GHG) Inventory Report, a document produced in collaboration with Alpine Project under the ISO 14064-1 standard. The report reflects the company's operational strategies and financial allocations aimed at promoting sustainable practices.

With a focus on adopting greener methods and streamlining operations, Simpli.fi successfully decreased its carbon dioxide equivalent emissions by approximately 3,000 metric tons over a two-year period. Impressively, the report noted that the company achieved a zero scope 1 direct emissions figure, a milestone made possible by office consolidation and the elimination of fossil-fuel heating systems.

Brian Murphy, founder of the climate consultancy Alpine Project, commended Simpli.fi for taking proactive steps in emissions reporting, stating, “By reporting its base year GHG inventory, Simpli.fi has set an example for other ad tech companies. The fact that Simpli.fi has already reported a 20% reduction across scopes 1, 2, and 3 shows the rest of the industry that real emissions reduction can be a reality.”

The GHG Inventory Report serves as a crucial tool for not only managing emissions but also for communicating environmental impacts and tracking progress toward reduction goals. For Simpli.fi, this report has been instrumental in identifying areas for improvement and aligning their practices with long-term sustainability objectives.

Key factors contributing to the reduction of emissions at Simpli.fi include lower electricity consumption and more efficient travel protocols, as well as transitioning to energy-efficient cloud services. The company’s migration to cloud infrastructure and its consolidation into a single headquarters located in the historically rich Fort Worth Stockyards has further consolidated its commitment to sustainable operations, merging modern workplace concepts with the preservation of historical architecture.

“Tracking and understanding our emissions goes beyond reporting; it's about making smarter decisions that drive long-term value for our business and our clients,” remarked Evan Kolter, Chief Financial Officer at Simpli.fi. He emphasized that as clients increasingly prioritize environmental sustainability, the initiatives taken by Simpli.fi not only enhance operational efficiency but also forge stronger alliances based on shared values.

Simpli.fi's achievement in lowering emissions resonates with a wider trend among organizations that are placing increased emphasis on environmental accountability. The proliferation of GHG reporting has proven essential for tracking progress, enhancing transparency, and facilitating sound decision-making. By taking actionable steps towards reducing their environmental footprint, Simpli.fi is laying a solid foundation for ongoing environmental stewardship and continuous operational advancements.

In conclusion, Simpli.fi’s recent accomplishments are not merely about numbers; they represent a paradigm shift in how companies approach sustainability within their industries. By making measurable strides toward reducing emissions, Simpli.fi is not only championing sustainability but also inspiring others within the advertising industry to strive for similar goals.

For those interested in the details, the full 2024 GHG Inventory Report is available for review.