#USA #MedTech #Minneapolis #F&N Med #Friends & Neighbors

Friends & Neighbors Launches F&N Med

In an exciting development for the MedTech sector, Friends & Neighbors (F&N), a prominent branding agency known for its effectiveness, has introduced a specialized practice named F&N Med. This innovative venture intends to assist MedTech companies that are keen on growth, by focusing on brand development that emphasizes value over mere visibility. The introduction of F&N Med is aimed at guiding organizations in the highly competitive and fast-paced MedTech landscape through crucial moments such as market launches, category creation, and scaling for acquisition or initial public offering (IPO).

The need for a strong brand identity in MedTech has never been more pressing. In an era where trust and market differentiation are pivotal, F&N Med aspires to equip its clients with belief-driven brand strategies and authentic creative platforms that resonate in complex markets. The co-founder and president of Friends & Neighbors, Mark Bubula, articulated the agency's mission, stating, "Over the past 13 years, we've helped brands across highly regulated categories clarify their story and earn lasting trust. F&N Med sharpens that expertise for MedTech while continuing to partner with healthcare organizations whose missions align with our belief in brand as a true force multiplier."

With an extensive history of successful outcomes in branding for MedTech and healthcare, F&N Med aims to leverage its successful track record in this sphere. Notably, the agency has contributed to the branding efforts that led to three billion-dollar acquisitions in just the last three years for companies such as Relievant Medsystems, Cardiovascular Systems Inc. (CSI), and Preventice Solutions.

F&N Med has established partnerships with notable organizations in the field, including Boston Scientific, involved in cardiac and urology solutions, and Tactile Medical. Their portfolio boasts recognition in the form of 25 career Effie Awards, which is considered the gold standard for marketing effectiveness, a testament to their strategic prowess.

The agency’s commitment to health organizations includes ongoing brand-defining collaborations with WellSpan Health and the Minnesota Department of Health, alongside past projects with esteemed institutions like the University of Minnesota School of Public Health and The Hormel Institute. Their experience encompasses leading major strategic brand and product launch initiatives for Medtronic, Nonin, UnitedHealth Group, and Optum.

Tom Fugleberg, co-founder and chief creative officer at Friends & Neighbors, emphasized the significance of belief-driven branding, stating, "As we've seen firsthand, growth-stage MedTech brands that invest in belief-driven branding ultimately see it reflected in their market position, momentum, and valuation. This launch is about focusing our experience, toolkit, and passion to help more MedTech companies unlock that potential."

F&N Med combines meticulous strategic insights with genuine, human-centered creative solutions grounded in the agency's proven Brand Anthropology methodology. This foundation is further enhanced by Anthrologix™, their proprietary tech-enabled toolkit designed to unearth crucial insights and develop strategies rapidly, catering specifically to the urgency prevalent in the MedTech industry.

As the landscape of healthcare marketing becomes increasingly complex and competitive, the emergence of F&N Med signifies a pivotal shift towards the importance of branding in achieving success for MedTech companies. To learn more about this new venture and its offerings, visit friends-neighbors.com/fn-med.