Pallini and Lucas Bols USA Extend Their Successful Partnership for Five Extra Years

Pallini and Lucas Bols USA: Celebrating a Five-Year Renewal of a Successful Partnership

Pallini S.p.A., renowned as the world’s leading producer of Limoncello, has renewed its exclusive distribution agreement with Lucas Bols USA for another five years. This renewed partnership comes at a key moment for both companies, coinciding with significant anniversaries: Pallini is celebrating its 150th year since its founding in 1875, while Lucas Bols, the oldest distilled spirits company in the world, marks an impressive 450 years of heritage in 2025.

The collaboration between these two long-standing brands not only underscores their shared commitment to quality and tradition but also showcases their joint efforts in adapting to evolving cocktail trends. Since their initial partnership began in 2020, Pallini has experienced remarkable growth and visibility within the competitive U.S. market, especially with the rising popularity of the Pallini Limoncello Spritz. This beverage, celebrated for its vibrant and zesty characteristics, has become a staple in bars and restaurants across the country, reflecting a broader trend favoring spritz-style cocktails.

Micaela Pallini, CEO of Pallini S.p.A., shares her enthusiasm about the renewal: "This agreement highlights the strength and synergy of our partnership. As we commemorate our 150 years of craftsmanship, it's inspiring to collaborate with a fellow family-owned brand that embraces our ethos of quality and innovation. Together, we will continue to share the Pallini family's traditions through our premium liqueurs with consumers throughout America."

Frank Cocx, CEO at Lucas Bols, echoed her sentiments, stating, "Extending our partnership with Pallini is a privilege. This brand embodies authenticity and elegance, attracting consumers who appreciate fine liqueurs. Our joint mission is to promote heritage brands while innovating to resonate with today's cocktail culture."

Brett Dunne, Managing Director of North America for Lucas Bols, noted the impressive results from their collective efforts: "In just over two years of working together, we have boosted Pallini's market volume by more than 50% since January 2021. This is a testament to our focused marketing strategies and high-caliber collaboration."

Under this renewed agreement, Lucas Bols USA will maintain its role in managing Pallini's national distribution, marketing strategies, and trade activations. The focus will be on enhancing awareness in crucial U.S. markets while driving growth both at bars and retail outlets. With the consistency in quality that both companies uphold, consumers can expect the same exceptional taste and experience they associate with Pallini products.

Pallini S.p.A. stands out with its flagship product, Pallini Limoncello, which is crafted from the highly valued Amalfi Sfusato lemons, making it not just the world’s top Limoncello brand but also a favorite in cocktail mixing. Furthermore, the entire Pallini portfolio includes options like Pallini Limonzero, a non-alcoholic variant, Pallini Peachcello, and Pallini Raspicello, all tailored to meet the interests of a diverse consumer base. All products are characterized as Gluten-Free, Vegan, Kosher, and GMO-free, appealing to the modern conscious consumer.

As both brands continue their longstanding traditions, their renewed partnership promises to further enrich America’s cocktail culture, ensuring that fans of Pallini Limoncello can enjoy their favorite beverages at more venues and retail locations around the nation.

For more information about Pallini and its history, visit www.pallini.com. For insights into Lucas Bols' extensive legacy in spirits, navigate to www.lucasbols.com.