#Asahi Kasei #GOURICA #Medinew 2026

Overview of the Event

On June 4, 2026, the Medinew DIGITAL MARKETING DAY 2026 is set to take place at the JP Tower Hall & Conference in Tokyo. This event aims to advance the application of IT and digital technologies in the pharmaceutical industry, ultimately promoting its development. Notably, experts from leading companies will delve into the challenges and opportunities within the pharmaceutical marketing landscape.

Joint Presentation: Gourica and Asahi Kasei Therapeutics

At this significant gathering, Ichpei Urakami, the General Manager of the Medical Sales Support Department at Asahi Kasei Therapeutics, will take the stage alongside Michiko Masuse, Division Director at Gourica, marking a critical collaboration aimed at transforming traditional marketing practices in the pharmaceutical sector.

With the session titled "Strategic Outsourcing to Rediscover Pharmaceutical Marketing Norms", they will confront the existing challenges that plague the marketing operations in the pharma space, which are often characterized by high specialization and susceptibilities to human resources dependency. This presentation will provide insights on how to redefine previously outsourced processes as specialties that can efficiently be handed over to external professionals.

Challenges of Pharmaceutical Marketing

In a highly regulated field like pharmaceuticals, marketing operations often grapple with complexities surrounding legal compliance and regulatory responses. This complexity can lead to inefficiencies and a dependence on specific personnel, hindering organizations from focusing on core competencies. The joint lecture from Urakami and Masuse seeks to highlight alternative strategies that redefine these processes.

The Value of Strategic Outsourcing

Their discussion will focus on the concept of