#Japan #Fukuoka #Medical Hair Removal #Ure-Net Advertising #D2C Sector

Expansion into Medical Hair Removal

Ure-Net Advertising Group, a consolidated subsidiary based in Fukuoka, Japan, has announced a new venture into the medical hair removal advertising sector. This transition emerges as a strategic move to broaden its service offerings in the growing beauty medical market, alongside its existing strengths in direct-to-consumer (D2C) domains like health products and cosmetics.

Background to the Expansion

The company has established a robust operational model that integrates three core components: 1) meticulous design of appealing propositions, 2) rapid PDCA (Plan-Do-Check-Act) cycles for creative content, and 3) optimal media strategy allocation. With this triad of operations, they can effectively address multiple consumer touchpoints across a variety of advertising platforms, including Meta, TikTok, LINE, Pinterest, Twitter (now known as X), and Google (YouTube, Demand Gen, etc.).

In particular, for the medical hair removal sector, Ure-Net aims for an integrated strategy that optimizes patient pathways, whether online or in a clinical setting.

Newly Launched Services

The firm will introduce a range of services under the medical hair removal umbrella, focusing on:

• - Online reservations and in-office guidance.
• - Various plans and coupon promotions.
• - Support for AGA (Androgenetic Alopecia) treatment, including online consultations.
• - Aesthetic online consultations focused on vitamin intake and skin improvement.

It is important to note that this press release does not make claims regarding medical efficacy and is committed to adhering to relevant laws and media guidelines in advertising content.

Operational Guidelines

Ure-Net Advertising Group emphasizes legal compliance in all its creative offerings. This includes adherence to the Medical Care Act, medical advertising guidelines, the Pharmaceutical and Medical Device Act, and the Personal Information Protection Act. The firm has established a rigorous review process to ensure all advertising content is lawful and considerate of ethical standards.

The media strategy follows each platform’s medical-related policies, making standardized adjustments as necessary for cases, effects, testimonials, and before-and-after representations.

Creative outputs will be developed using a combination of short videos and static images, utilizing multivariate testing for thumbnails and copy to swiftly identify winning combinations. Throughout this, Ure-Net will also refine conversion pathways.

In terms of measurement, the company will optimize parameters like reach, completion rates, click-through rates (CTR), conversion rates (CV), and appointment bookings, managing these metrics across all supported media.

Future Prospects

The company's previous success in the D2C market, paired with its expanded range of products and services in both common goods and medical clinic offerings, establishes a strong foundation for further growth. With the new entry into medical hair removal, Ure-Net aims to reinforce its support structure for clients needing comprehensive pathways from brand awareness to patient acquisitions.

Moving ahead, Ure-Net Advertising Group is committed to maximizing sales for its clients while simultaneously bolstering its profitability and growth. Through its adaptable media strategies and reproducible operational models, the group expects to enhance long-term corporate value and deliver optimal outcomes for all stakeholders involved.