#USA #Wilmington #Denim #BRUNT Workwear #Coady Work Jean

BRUNT Workwear Expands Product Line with Coady Work Jean

On November 12, 2026, BRUNT Workwear proudly announces its entry into the denim market with the launch of the Coady Work Jean. This introduction marks a pivotal moment in the company's journey, transforming it from a brand primarily known for its work boots into a comprehensive provider of workwear. Designed for the modern tradesperson, the Coady Work Jean is tailored to meet the unique demands of those working in various trades.

Transition to Denim: An Important Move

Work jeans account for nearly half of the work pants market, presenting a significant opportunity for BRUNT to cater to both its existing customers and attract new ones who prefer denim as their choice of work attire. According to Eric Girouard, the Founder and CEO of BRUNT Workwear, the company has long recognized the need for a high-quality work jean. Girouard explains, "We've known denim was a category expansion we have wanted to make for a while now. Our job is to listen to what our customers need and provide products that exceed their expectations during their workday."

Features Tailored for Trade Workers

The Coady Work Jean is meticulously crafted for the physical demands of trade work, ensuring excellent movement, comfort, and durability. Made from pre-shrunk denim crafted from 100% USA-grown cotton, these jeans also contain added stretch, ensuring immediate comfort without a break-in phase. Notable features include extra room in the seat and thighs, strategically designed to support bending and crouching while minimizing strain on the seams. The denim-lined pockets enhance durability in high-wear areas, while the deep front pockets are spacious enough for tools and smartphones without causing discomfort when sitting or crouching.

Reinforced with seven belt loops, these jeans can support the added weight of a busy trade worker's gear and toolbelts. The range includes two styles: Athletic Straight and Bootcut. The Athletic Straight style complements various six-inch boot styles like the Marin, Ohman, and Sullivan, while the Bootcut option is designed specifically to fit over taller pull-on boots, such as BRUNT's Bolduc and Vastbinder.

Inspired by Real Tradespeople

Continuing its tradition of honoring real tradespeople, BRUNT has named the Coady Work Jean after Henry Coady, a dedicated worker for Massachusetts' Highway Department. Coady has over a decade of experience in fields like construction and hardscaping, providing invaluable feedback that shaped the design of the Coady jean.

As Scott Roberts, Chief Merchandising Officer at BRUNT Workwear, points out, the focus was always on how the jeans would fit and function in real-world conditions. He states, "For our customer, fit includes how a jean moves when they crouch, what they carry in their pockets, and how the leg sits over their boots."

Availability of the Coady Work Jean

The Coady Work Jean is set to launch at an accessible price point of $69.99, initially available through BRUNT's direct-to-consumer channels. Plans for wholesale availability are slated for release in 2027. By expanding its product line into denim, BRUNT Workwear solidifies its commitment to serving the modern tradesperson, providing a comprehensive range of products that truly reflect the needs of its users.

In conclusion, the launch of the Coady Work Jean showcases BRUNT’s dedication to understanding and responding to the needs of trade workers, continuing to build a reputation as a reliable source for quality workwear inspired by real experiences in the field.