#Ghana #Accra #Moving Walls #Publicis West Africa

Transforming Advertising in Ghana

Publicis West Africa (PWA), in collaboration with the global advertising technology firm Moving Walls, has launched Ghana's very first advanced Out-of-Home (OOH) measurement platform. This significant initiative is poised to revolutionize the advertising landscape in the country by providing brands and agencies with detailed audience insights and measurable campaign effectiveness.

In the current era where data plays a central role in decision-making, the need for precise measurement and analysis of audience engagement is paramount. The newly introduced platform offers real-time analytics which enables advertisers to make informed media planning decisions, optimize their expenditure, and ensure transparency in their OOH investments. With this launch, advertisers in Ghana can expect a substantial improvement in the way their campaigns are assessed and adjusted.

Anand Badami, Senior Vice President of Publicis West Africa, remarked, "This partnership marks a major milestone in our journey to modernize media measurement in Ghana. We are wholeheartedly dedicated to providing data-driven solutions to our clients, and working with Moving Walls allows us to integrate international best practices within the local framework."

In addition to improving measurement, Muyiwa Aleshinloye, Head of Media at Publicis, stated, "Our collaboration is centered on not just integrating technology but empowering advertisers in planning, measuring, and optimizing their campaigns with remarkable precision and purpose. This marks the first time our clients will possess the accountability and insights required to enhance their return on investment from OOH media."

Srikanth Ramachandran, Founder and CEO of Moving Walls, emphasized, "The launch goes beyond introducing new technology—it represents a leap into the future of OOH media and its valuation in Ghana and throughout Africa. By merging Publicis West Africa's established market leadership with our global expertise, we are setting a new benchmark for accountability and transparency. This collaboration indicates the dawn of an era where OOH advertising is planned and measured with the same accuracy as digital media, instilling confidence in advertisers to invest and expand their reach."

With this innovative platform, advertisers, media planners, and brand managers in Ghana can look forward to more meaningful engagements and enhanced campaign outcomes. Those interested in exploring the platform or scheduling a demonstration are encouraged to reach out via the designated contact email. This launch not only highlights the commitment of Publicis West Africa and Moving Walls toward strengthening Ghana's advertising capabilities but also signifies an important step toward aligning with global advertising standards.

This advancement in media measurement is timely, reflecting a broader trend where marketers are increasingly relying on data analytics to make precise decisions. As the landscape of advertising continues to evolve, tools like the new OOH measurement platform represent the future of advertising, ensuring that brands in Ghana can compete dynamically within a global context. The ability to track and analyze audience interaction is essential for maximizing engagement and return on investment, underscoring the importance of data in the advertising realm.

In conclusion, the unveiling of this advanced OOH measurement platform heralds an exciting new chapter for the advertising industry in Ghana, setting a precedent for future developments and innovations that promise to shape the way brands and consumers connect in this vibrant market.