#USA #Marketing Technology #MotionPoint #Coconut Creek #GetGloby

MotionPoint's Strategic Acquisition of GetGloby

In a significant move for the digital marketing landscape, MotionPoint, a global leader in website translation and localization, recently announced its acquisition of GetGloby, an innovative AI-driven marketing solution. This acquisition marks a pivotal moment in MotionPoint's evolution, transitioning from a traditional localization company into a comprehensive multilingual marketing platform that empowers businesses to effectively communicate with audiences across diverse languages and digital touchpoints.

Expanding Horizons: Beyond Localization

In the past year, MotionPoint's journey has seen remarkable evolution, expanding its footprint beyond merely localizing websites. The company's strategy included the hiring of multilingual marketing executives and the acquisition of Key Content, a multilingual content marketing agency. The latest addition of GetGloby introduces cutting-edge AI technology into MotionPoint’s offerings, allowing companies to create, transcreate, and translate marketing content at scale, thus enhancing the effectiveness and efficiency of their marketing efforts.

GetGloby was co-founded by former Google executives Diego Antista and Juan Fusoni, both of whom have a strong focus on the Hispanic and Latin American markets in the United States. Antista expressed, "With this acquisition, high-impact multilingual content creation across all platforms will be just a click away for brands and advertising agencies, making it easier than ever to scale globally while remaining culturally relevant.” He further emphasized the unique challenges faced by U.S.-based companies trying to communicate effectively with Hispanic audiences without the requisite cultural knowledge and expertise.

Innovations in Multilingual Marketing

The proprietary AI technologies developed by GetGloby are specifically designed for multilingual communications. Fusoni showcased features like BrandVoice, translation geolocation, and their proprietary AI translation assistant, JAGA, which promise to enhance the localization process further.

Evan Kramer, CEO of MotionPoint, noted that by incorporating GetGloby's technology, the company can expand its value proposition in the marketplace, moving beyond website localization to embrace comprehensive multilingual content creation across all digital touchpoints, including paid and owned media. Kramer articulates a vision where the future transcends localized websites, aiming for truly integrated multilingual experiences tailored to each audience.

A New Benchmark for Multilingual Marketing

The strategic acquisition of GetGloby positions MotionPoint as a leader in the multilingual marketing tech landscape, setting a new benchmark for how organizations scale content across languages, cultures, and digital channels. This vision aligns closely with Lightview Capital, MotionPoint's private equity partner, which continues to support the company’s goal of leading the future of multilingual marketing. Richard Erickson, a partner at Lightview Capital, remarked, "GetGloby represents the type of forward-thinking innovation that equips our portfolio companies for long-term success."

Future of MotionPoint

MotionPoint’s commitment to linking brands with audiences in culturally relevant manners is underscored by this acquisition. Its enhanced platform is poised to deliver unmatched service levels in multilingual marketing, assuring brands and agencies of a powerful tool to foster authentic connections across languages, cultures, and markets effectively.

About MotionPoint

MotionPoint is a renowned technology firm specializing in website translation and multilingual marketing solutions. It enables businesses to create, manage, and optimize marketing messages tailored to any audience. By leveraging innovative technology and deep expertise, MotionPoint ensures clients connect effectively with their audiences in culturally and linguistically resonant ways.

For more information, visit www.motionpoint.com.

About GetGloby

GetGloby is an AI-powered platform that assists brands in seamlessly translating and transcreating advertisements and marketing assets in over 100 languages, instantaneously and at scale. Utilizing its proprietary AI translation technology, GetGloby preserves the intent, tone, and essence of messages while adapting them for local audiences across markets.

For further details, visit getgloby.ai.

About Lightview Capital

Lightview Capital is a leading private equity firm focused on investing in founder-owned businesses within the technology-enabled services sector. Its approach combines deep industry knowledge with entrepreneurial spirit to unlock growth potential and enhance value for its portfolio companies.

For more information, visit lightviewcapital.com.