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Geniee and Ato Join Forces to Enhance Advertising Solutions

Geniee, located in Shinjuku, Tokyo, has recently announced a significant collaboration with Ato, headquartered in Chiyoda, Tokyo. The partnership aims to introduce a new feature on Ato's advertising platform, ADX, enabling users to place orders for Display Side Platform (DSP) advertising. This integration marks a strategic move towards bridging the gap between online and offline advertising solutions for businesses.

About the New Initiative

The newly implemented feature allows advertisers using the ADX platform to seamlessly order online advertising through the utilization of Geniee's DSP technology. Traditionally, Ato’s ADX enabled advertisers to target specific geographic areas for physical advertising distribution. Now, with the addition of Geniee's sophisticated DSP, customers will have the capability to target areas down to postal code levels, streamlining their digital advertising efforts while implementing print media. This API collaboration signifies a step forward for advertisers seeking an all-encompassing marketing solution.

Supporting Offline and Online Promotion

In the backdrop of this collaboration lies Ato's objective to offer advertisers a comprehensive service that encompasses both offline and online promotional efforts. The demand for integrated marketing solutions has consistently increased, prompting Ato to expand their services to cover digital visibility along with traditional outreach methods. By integrating Geniee’s DSP, Ato provides a robust strategy that enhances user experience and advertising effectiveness.

Future Developments

Looking ahead, Geniee is working closely with its subsidiary, Japan AI, to further automate the banner submission process, maximizing efficiency for advertisers. An AI-powered banner generation feature is currently in development, aiming for implementation in the near future, which could potentially revolutionize the ad creation process and further streamline user workflow.

Insights from Ato Executives

The CMO of Ato, Mr. Takaoka, expressed that the vision of creating a web application that allows for the ordering of both analog and digital advertisements through a single platform has been realized thanks to Geniee’s collaboration. The company is dedicated to enhancing its features and providing a user-friendly system that caters to the evolving needs of advertisers.

About Ato

Ato is based in Chiyoda, Tokyo, and specializes in various advertising services including posting, DTP, web design, and printing, serving an array of clients effectively since its establishment in June 2003. They aim to simplify advertising processes for clients, ensuring comprehensive service coverage in the advertising space. For more information, visit Ato's website.

Introduction of GENIEE DSP

The GENIEE DSP is engineered to maximize advertiser profits by connecting with GENIEE SSP, one of Japan's largest advertising inventory platforms. This alliance enables businesses to utilize diverse purchasing methods and formats to enhance their advertising performance significantly. More details can be found on Geniee's product page.

For Inquiries

For product inquiries, contact:

• - Geniee Demand Side Business Headquarters, Demand Side Division
• - Contact Person: Mr. Tanaka
• - Phone: 03-5909-8181
• - Email: ads.platform_mkt@geniee.co.jp

For media-related inquiries, reach out to:

• - Geniee Public Relations
• - Phone: 03-5909-8177
• - Email: pr@geniee.co.jp

About Geniee

Geniee is dedicated to creating a world where everyone can succeed through marketing. The company’s mission is to evolve as a globally recognized technology enterprise originating from Japan, contributing towards the growth of both Japan and Asia. With a focus on developing solutions that address various business challenges such as revenue growth and productivity enhancement, Geniee strives to empower its clients in today’s digital-driven landscape. To learn more, visit Geniee's website.