#Canada #Kelowna #Doseology #Joseph Mimran #Feed That Brain

Doseology Sciences Expands with Feed That Brain Acquisition

In a strategic move to solidify its position in the wellness and cognitive enhancement market, Doseology Sciences Inc. has officially acquired the assets of the Feed That Brain™ brand, an innovative player in the cognitive performance supplement sector. This milestone acquisition, valued at $400,000, was facilitated through an asset purchase agreement with Joseph Mimran Associates Inc., setting the stage for Doseology's expansion into next-generation health products designed for modern performance needs.

Founded by esteemed wellness entrepreneur Rena R. Dempsey, Feed That Brain has established itself as a notable presence in the health supplement industry, focusing on cognitive improvements and wellness products. With over two decades of experience, Dempsey’s vision for Feed That Brain aligns seamlessly with Doseology’s objective to create precise, science-backed oral stimulants that enhance cognitive performance and overall vitality. This acquisition not only adds valuable brand equity to Doseology but also allows for a robust launch of clean energy pouches, diversifying the company's offerings.

The transaction will be satisfied through the issuance of a combination of equity securities, with the initial tranche comprising common shares valued at $175,000 issued on closing, followed by a series of pre-funded warrants issued semi-annually over the subsequent three years, ensuring a structured and effective capital arrangement. The assets acquired encompass Feed That Brain’s comprehensive business operations, including inventory, contractual obligations, distribution agreements, and exclusive branding rights—all key factors that will help streamline Doseology’s go-to-market strategy in Canada.

Welcome, Joseph Mimran

In addition to the acquisition, Doseology has appointed prominent Canadian designer and retail strategist, Joseph Mimran, as a strategic advisor. Mimran's extensive expertise in brand development and retail strategy is expected to be a game-changer for the Company. He has committed to a three-year advisory role that involves guiding Doseology's strategic initiatives while aiding in establishing a strong foothold in both the clean energy and harm reduction sectors.

Under the terms of his advisory agreement, Mimran will also receive restricted share units valued at $400,000, issued bi-annually, reinforcing his investment in the Company's success. Mimran’s impressive track record includes revitalizing household names such as Mastermind Toys and Joe Fresh, demonstrating his significant contributions to brand evolution in various sectors.

A Growing Market

The acquisition comes at a pivotal moment, as the demand for effective, portable, and innovative cognitive enhancement products continues to soar. The energy drinks market alone is projected to grow from $79.4 billion in 2024 to an astonishing $125.1 billion by 2030, reflecting a compound annual growth rate (CAGR) of 8.0%. Additionally, the nicotine pouch market is anticipated to explode—expanding from $5.4 billion in 2024 to over $25 billion, exhibiting a staggering CAGR of 29.6%. These trends indicate that consumers are increasingly gravitating toward convenient, sugar-free alternatives that fit seamlessly into their dynamic lifestyles, matching Doseology’s product offerings.

As Doseology prepares for the Canadian launch of its clean energy pouches, the synergy derived from the acquisition of Feed That Brain is expected to amplify its market presence. The focus on creating a brand that marries clean energy alternatives with cognitive benefits positions Doseology uniquely in highly competitive yet lucrative sectors.

Conclusion

The strategic alignment between Doseology Sciences and Feed That Brain, coupled with the seasoned guidance of Joseph Mimran, creates a promising trajectory for the Company. The emphasis on expanding its offerings through innovative products that cater to a health-conscious audience resonates well with market trends and consumer expectations. As Doseology rises as a defining force in the wellness industry, stakeholders and consumers alike can anticipate unprecedented developments in how energy and cognitive performance are delivered to enhance everyday life.

For more information, visit Doseology's website.