#Japan #Shibuya #wood-ness #CC Melting Cream #sustainable skin care

Welcome to the Future of Sustainable Skin Care

On December 1, 2025, a new era in skin care will begin with the release of the CC Melting Cream (SPF33) by the sustainable cosmetic brand wood-ness. Developed by LA・BHEN&CO, a company based in Shinjuku, Tokyo, this innovative cream promises to brighten the skin while endorsing eco-friendly practices.

Pop-Up Event at Shibuya Hikarie

To mark the launch, wood-ness will host a limited-time pop-up shop at Shibuya Hikarie ShinQs, starting November 13. This event will allow visitors to experience the unique properties of the CC Melting Cream firsthand.

The Idea Behind the Product

Inspired by a desire to create cosmetics using Japanese plants, wood-ness discovered the potential in upcycling bamboo from underutilized forests. Collaborating with producers in Kagoshima, they have extracted cellulose nanofibers (CNF) from bamboo without chemical processing, highlighting their delicate texture and potential in beauty applications. This dedication to development led to four years of research and refinement.

The Velvety Texture of the CC Melting Cream

What makes this cream special is its unique “moisture veil” effect. The cream has a balm-like texture that effortlessly melts into the skin, providing hydration and protection against UV rays. With a natural composition that's 99% derived from nature, users can expect a rich, comfortable finish without compromising on skin safety. It utilizes non-nano titanium dioxide and iron oxide for UV protection while avoiding synthetic dyes and fragrances, ensuring its compatibility with all skin tones and types.

Nourishment for Adult Skin

The formula integrates plant-derived ingredients that target dryness and dullness, providing a comprehensive solution for seasonal skin issues. Key components include four types of plant-derived ceramides, isomerized sugar, and fermented hyaluronic acid—perfect for combating the dryness that can arise during winter months. Moreover, it boasts brightening extracts derived from leftover strawberry flowers and immature kiwis, which work together to minimize sunspots and discoloration.

The Natural Glow

The bamboo fibers in the cream form a sustainable film on the skin’s surface, helping to maintain moisture and impart a radiant finish without the use of harsh chemicals. wood-ness prides itself on being free from 12 different harmful substances, creating a product that is both skin-friendly and environmentally conscious.

Product Overview

Name: CC Melting Cream [Sunscreen and Day Cream]
Volume: 30g
UV Protection Value: SPF33
Price: 3960 JPY (incl. tax)
Usage Instructions: Apply to the face, body, and hair for hydration, UV protection, and a radiant look. Dot a pearl-sized amount onto the skin and gently blend using fingertips.

Attend the Pop-Up

Join us in experiencing the world of wood-ness at our pop-up from November 13 to November 19 at ShinQs, Shibuya Hikarie. Explore exclusive premium sets, perfect for personal use or as thoughtful gifts. This is a golden opportunity to dive into the wood-ness ethos and product offerings firsthand.

Beyond Skin Care

The brand name wood-ness reflects a philosophy of observing the world quietly, reminiscent of its historical usage in 19th-century America. This encompasses a commitment to sustainable practices and innovation in skincare. Overall, wood-ness aims to forge a new, eco-focused approach to beauty that benefits both the user and the planet.

For more information, visit the official corporate site and explore the full range of sustainable products available.