#Japan #Tokyo #Immedio #Guidable #BtoB Web

Enhancing BtoB Engagement: Guidable Corporation's Use of 'immedio'

Guidable Corporation, based in Shinjuku, Tokyo, has been stepping up its game in the field of job placement for foreigners. Recently, they have implemented 'immedio,' a revolutionary BtoB web engagement tool developed by immedio Inc., located in Minato, Tokyo. This partnership signifies a substantial leap in Guidable’s operational strategies, especially in addressing specific challenges faced in field sales.

Background of the Implementation

Guidable faced distinct challenges, particularly the inconsistency in obtaining leads across different industries and regions. Their previous strategies based on segmented approaches were proving ineffective, resulting in varying success rates for closing deals.

Recognizing the pressing need for an automated system that could allocate sales leads based on logic during inquiries, the decision to incorporate immedio was made. This innovative SaaS tool promised not only a solution for lead allocation but also aimed to significantly reduce loading times that had hampered Guidable’s previously utilized tools.

Changes Post Implementation of 'immedio'

1. Increased Productivity in Inside Sales

Since the integration of immedio, Guidable has streamlined its scheduling processes. With the use of a shared scheduling link that reflects the availability of sales representatives, the company has successfully established an efficient environment for setting appointments. This adjustment has allowed for a reduction of approximately six hours of work each month on inside sales tasks, reassigning that time to other significant operations.

2. Growth in Lead Generation

An impressive statistic emerged from the newly embedded forms in the system: roughly 17% of generated leads were scheduled autonomously by clients without any proactive outreach from inside sales. Compared to the previous year, the total number of appointments generated through inside sales has surged to about 1.5 times, showcasing the effectiveness of immedio in enriching client engagement and lead acquisition.

Voices from Guidable

Matsui of Guidable reflects on the transition:

“Our previous scheduling tool could barely secure a few automated appointments per month. However, with immedio, we instantly exceeded that figure in our first month. This improvement underscored just how directly enhancing customer experience could translate into tangible results. Moreover, before implementing immedio, our inside sales team spent roughly an hour each week on lead allocation after scheduling. Now, that workload is lifted, allowing us to channel resources elsewhere.”

Company Overviews

Guidable Corporation

Guidable operates from its Shinjuku location, focusing on HR services aimed at foreign nationals. Their primary goal is creating an inclusive employment environment, complemented by an active media presence and research initiatives.

• - Location: 3-7-30 Nishishinjuku, Frontier Gran Nishi Shinjuku, 901, Tokyo, Japan
• - Leader: CEO Masaki Tanabe
• - Business Segments: HR Services for Foreign Nationals, Media Operations, Marketing Research
• - Website: Guidable Official Site

immedio Inc.

Specializing in BtoB web engagement solutions, immedio's mission centers on fostering valuable interactions that shape a better tomorrow. Their innovative offerings include immediate forms and the 'immedio Box' that aims to transform how businesses capture and convert leads.

• - Location: 2-15-1 Konan, Shinjuku Intercity A-Building, 22nd Floor, Tokyo, Japan
• - Leader: CEO Hideki Hamada
• - Business Focus: BtoB Web Engagement Tool 'immedio'
• - Website: immediot Official Site

With the successful implementation of 'immedio,' Guidable is not only enhancing its operational efficiency but is also setting a benchmark in the industry for how technology can streamline BtoB engagement effectively.