Kose Unveils New "I Bright" Summer Campaign with Number_i's Refreshing Appeal
Kose Corporation has launched an exciting new campaign for its global skincare brand, Sekkisei, featuring popular artist group Number_i. This campaign highlights the unique experience of using Sekkisei products cold, especially during the sweltering Japanese summer. The new TV commercial, which started airing on June 30, showcases the title "i Bright. - Cool Love for Summer Skin -". In this ad, Number_i members Shō Hirano, Yūta Jinguji, and Yūta Kishi embody the fresh and vibrant essence of summer with their cool, sparkling presence.
The exciting collaboration between Number_i and Sekkisei began last November with their first ad titled "i Bright. - Facing Forward with this Skin -". This earlier campaign captured the trio's unwavering determination and the beauty of their clear skin, earning widespread acclaim. Now, the sequel features even more moments of joy and excitement as they experience the cooling sensation of Sekkisei's chilled products, sharing that they have never looked forward to summer as much as they do now.
In the newly released spot, the artists demonstrate the cooling effects of Sekkisei's chilled essence as they apply it to their warm skin under the blazing sun. They encourage viewers to try this skincare method, noting how refreshing and effective it is for their summer routines. God-given talent shines through as they proclaim, "Summer has never felt more exciting!" This statement reflects the buzz around this latest commercial as fans eagerly anticipate the summer.
The TV ad, along with its vibrant musical backdrop - a new song produced by Jinguji titled "Romeo and Juliet" from their 2nd single "GOD_i" - creates an artistic synergy that aptly mirrors the refreshing experience of using the Chilled Sekkisei skincare line. Number_i's enchanting visuals encapsulate both the intensity of summer and the soothing essence of skincare, making the ad visually and narratively striking.
Customers can now enjoy the refreshing cooling sensation by utilizing Sekkisei's products straight from the fridge or freezer. The "Chilled Sekkisei" campaign not only emphasizes hydrated, luminous skin but also highlights how the soothing products significantly elevate the skincare experience on hot summer days. With the promotional material stating the benefits of cooling effects, Kose has done a commendable job engaging with its audience and refreshing the world of skincare.
Additionally, fans of Sekkisei and Number_i will be excited to learn about the special making and interview videos available on their respective websites, further sharing the experience and sentiments around the campaign. The campaign is expected to include prizes and promotional materials, making it a highly anticipated event this summer.
In summary, Kose's dedication to incorporating the artistic influence of Number_i while enhancing the sensory experience of skincare has resulted in a delightful summer campaign. Through engaging storytelling, stunning visuals, and unique product offerings, Kose is ensuring that this summer will be unforgettable for fans of both the brand and the artists. Don’t miss out on this refreshing opportunity to experience how the Chilled Sekkisei collection can brighten your skin and elevate your summer moments.
For more information, visit the official Sekkisei website and check out the campaign videos to immerse in the spectacular summer vibe. Celebrate the season with fresh skin and chilled love brought to you by Kose and Number_i!
The exciting collaboration between Number_i and Sekkisei began last November with their first ad titled "i Bright. - Facing Forward with this Skin -". This earlier campaign captured the trio's unwavering determination and the beauty of their clear skin, earning widespread acclaim. Now, the sequel features even more moments of joy and excitement as they experience the cooling sensation of Sekkisei's chilled products, sharing that they have never looked forward to summer as much as they do now.
In the newly released spot, the artists demonstrate the cooling effects of Sekkisei's chilled essence as they apply it to their warm skin under the blazing sun. They encourage viewers to try this skincare method, noting how refreshing and effective it is for their summer routines. God-given talent shines through as they proclaim, "Summer has never felt more exciting!" This statement reflects the buzz around this latest commercial as fans eagerly anticipate the summer.
The TV ad, along with its vibrant musical backdrop - a new song produced by Jinguji titled "Romeo and Juliet" from their 2nd single "GOD_i" - creates an artistic synergy that aptly mirrors the refreshing experience of using the Chilled Sekkisei skincare line. Number_i's enchanting visuals encapsulate both the intensity of summer and the soothing essence of skincare, making the ad visually and narratively striking.
Customers can now enjoy the refreshing cooling sensation by utilizing Sekkisei's products straight from the fridge or freezer. The "Chilled Sekkisei" campaign not only emphasizes hydrated, luminous skin but also highlights how the soothing products significantly elevate the skincare experience on hot summer days. With the promotional material stating the benefits of cooling effects, Kose has done a commendable job engaging with its audience and refreshing the world of skincare.
Additionally, fans of Sekkisei and Number_i will be excited to learn about the special making and interview videos available on their respective websites, further sharing the experience and sentiments around the campaign. The campaign is expected to include prizes and promotional materials, making it a highly anticipated event this summer.
In summary, Kose's dedication to incorporating the artistic influence of Number_i while enhancing the sensory experience of skincare has resulted in a delightful summer campaign. Through engaging storytelling, stunning visuals, and unique product offerings, Kose is ensuring that this summer will be unforgettable for fans of both the brand and the artists. Don’t miss out on this refreshing opportunity to experience how the Chilled Sekkisei collection can brighten your skin and elevate your summer moments.
For more information, visit the official Sekkisei website and check out the campaign videos to immerse in the spectacular summer vibe. Celebrate the season with fresh skin and chilled love brought to you by Kose and Number_i!
Topics Consumer Products & Retail）
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