#USA #Automotive Industry #Cedar Falls #Mudd Advertising #David Hult

Mudd Advertising Announces 2026 Mudd Summit

Mudd Advertising, a prominent marketing agency dedicated exclusively to the automotive sector, is gearing up for its flagship event, the 2026 Mudd Summit. Scheduled for October 15, 2026, this summit will be an engaging platform for automotive leaders, innovators, and dealership professionals. The event is set to take place at Mudd Advertising headquarters in Cedar Falls, Iowa, with an online livestream option available for remote attendees.

The highlight of this year’s summit will be the presence of David W. Hult, Executive Chairman of Asbury Automotive Group, one of the largest automotive retailers in the United States and a Fortune 500 company. With four decades of experience in automotive retail, Hult will dive deep into the future of dealership operations, emphasizing leadership, innovation, and the need for adaptability in a rapidly changing market.

Focus on Digital Transformation

In his keynote address, Hult will explore how automotive groups are successfully navigating the digital transformation landscape, addressing the evolving expectations of customers and the importance of long-term growth strategies. His insights will provide valuable guidance on how dealerships can better position themselves to meet emerging challenges and capitalize on new opportunities within the industry.

Engaging Discussions and Real-World Insights

The Mudd Summit promises more than just keynote speeches. The event will host a series of expert panels covering various essential topics such as digital advertising, ad technology, and insights from leading partners like Meta, Google, Amazon, and Equifax. These industry thought leaders will discuss marketing technologies and data strategies to empower dealerships to maximize their advertising efforts for better outcomes.

Attendees will also benefit from a dealer panel that shares practical insights drawn from real-world experiences on the showroom floor. This collaborative environment will foster networking opportunities, allowing participants to engage with fellow dealers, industry experts, and the Mudd Advertising team.

Rob Mudd, Chief Futurist of Mudd Advertising, remarked, “In a time where dealerships face escalating costs to sell vehicles, the summit will highlight innovative solutions that are critical for success. Our goal is to help dealerships not only meet current challenges but also thrive in 2027 and beyond.”

Event Details

• - Date: Thursday, October 15, 2026
• - Time: 9:00 a.m. – 12:55 p.m.
• - Location: Mudd Advertising, 915 Technology Pkwy, Cedar Falls, IA, or online via livestream for those unable to attend in person.
• - Registration: Register here for in-person or online attendance.

About Mudd Advertising

Founded in 1981 by Jim Mudd and headquartered in Cedar Falls, Iowa, Mudd Advertising stands as a leader in automotive marketing. With over 45 years of retail expertise, the agency combines innovative strategies, creative insights, and data-driven technologies to deliver exceptional results for thousands of dealerships across the country. They pride themselves on driving real outcomes and providing value to their partners in the automotive industry.

This year's Mudd Summit is not just an event; it's an essential education point for any dealership striving to excel in a competitive marketplace. Don't miss out on the opportunity to gain insights from industry leaders and take actionable steps toward success.