Transforming Business Models: How Masubuchi Electric Shifted Focus Using Oryko Blog

A Remarkable Transformation at Masubuchi Electric

The Japanese electrical contracting firm, Masubuchi Electric, has made headlines for its impressive shift from a subcontract-based business model to one that emphasizes direct client relationships. This transition was powered by the implementation of the domestic CMS tool, Oryko Blog, developed by D.S. Brand, enabling them to enhance their online presence and streamline communications with potential clients.

Background of the Change: Breaking Free from Subcontractor Competition

Based in Kawaguchi City, Saitama Prefecture, Masubuchi Electric struggled under a business model where approximately 80% of their work came from subcontracting for construction firms. This reliance on subcontracting exposed them to fierce price competition and often meant driving long distances for jobs, leading to low profit margins and employee burnout.

In a pivotal moment, the company discovered the potential of web-based customer acquisition through a portal site connecting them to cooperative companies. Motivated by the desire to take control over their work and improve communication with clients, they turned to Oryko Blog. This user-friendly CMS allows non-technical staff to create and update content easily, marking the beginning of a more robust online strategy.

Introducing Oryko Blog

Oryko Blog is a domestic, no-code CMS designed for those who may not be tech-savvy. Its user-friendly interface and strong customer support make it a preferred choice for over 20,000 businesses across Japan. Oryko Blog has received recognition for its high customer satisfaction rates, being named the number one service in the website creation software category on ITreview and ranking in the top 100 for "Best Software in Japan 2025."

For those curious about the significance of CMSs, more insights can be found in this comprehensive guide: CMS Overview.

Achievements after Implementing Oryko Blog: Increased Inquiries and Recognition

Since the introduction of Oryko Blog, Masubuchi Electric has built a solid information dissemination strategy through their website and social media, leading to remarkable achievements:

- Major Shift in Business Structure: The company transformed its business model from being 80% subcontractor work to 80% direct client projects. They now receive daily inquiries averaging 2-3 dedicated leads from their website, with an impressive conversion rate exceeding 80%. This shift has stabilized their finances and improved employee satisfaction significantly.
- National Recognition: Their diligence in showcasing project examples and helpful content about financial subsidies led to their victory at Panasonic's 2020 Renewal Contest, where they ranked first out of 772 participants. This accolade has fostered greater trust among clients and attracted new business opportunities.
- Acquisition of Large Corporate Projects: Establishing a dedicated web page for condominium management associations attracted inquiries from larger entities that were previously unaware of their services. Their proactive approach, including attending association meetings to explain services in detail, has resulted in a consistent flow of lucrative contracts for large-scale renovation projects.

Strategies for Success

- Building Trust through Content: The company developed a content strategy centered around showcasing staff personalities, including their photos, family backgrounds, and hobbies. This transparency alleviates customer anxieties regarding the workforce, fostering a trustful relationship.
- Responsive Information Dissemination: By updating homepage content based on real-time events and seasonal topics, they align with customer interests, encouraging inquiries. Be it on security measures or storm impacts, their timely updates keep them relevant and engaging.
- Leveraging CMS and Social Media: The integration of Oryko Blog with social media platforms allows for sharing project examples with followers while directing them to the website for detailed information, facilitating ongoing engagement and interest.

Comments from the Implementing Company

"Previously, our work was mostly as subcontractors, having little control over pricing or schedules. But since launching our website with Oryko Blog, about 80% of our work now comes directly from customers appreciating our efforts. Morale has improved within the team significantly. The CMS is so user-friendly, enabling timely updates in response to market dynamics. Winning Panasonic’s top award has also bolstered our reputation, validating our commitment to consistent information sharing. Our website is a living tool that shapes the future of our company."

Company Overview

- Company Name: Masubuchi Electric Co., Ltd.
- Location: 14-12 Kitazono-cho, Kawaguchi City, Saitama Prefecture
- Representative: Katsuya Imamura
- Established: April 1964
- Business Type: Electrical Contracting
- Website: Masubuchi Electric

About D.S. Brand

D.S. Brand is the company behind Oryko Blog, specializing in easy-to-use web solutions that support over 20,000 businesses throughout Japan. They offer a wide range of services, including AI applications, business process solutions, and health management support, always focusing on providing accessible technology with robust customer service.

- Company Name: D.S. Brand, Inc.
- Representative: CEO Daisuke Shimoyama
- Headquarters Address: Tower City Nagasaki, 1F Tower Court, 6 Asahimachi, Nagasaki City, Nagasaki Prefecture, 852-8003
- Sales Office Address: 12F Duplex Ginza Tower, 8-14-9 Ginza, Chuo City, Tokyo, 104-0061
- Established: November 1, 2005
- Business Focus: Development and provision of CMS and cloud services
- Website: D.S. Brand