Gyu-Kaku and Monster Strike's First Collaboration Campaign
The popular Japanese BBQ chain, Gyu-Kaku, is thrilled to announce its first collaboration with the mobile game Monster Strike, effective from October 29 to December 3, 2025. Titled the
Stamina Super Recovery! Super Ju~ Shinsai Campaign, this initiative will feature exclusive menu items, fun activities, and exciting rewards for both food lovers and gamers alike.
Key Highlights of the Campaign
1.
Limited Edition Novelty Items: Enjoy a special menu that comes with an original lenticular character message card.
2.
In-House Super Ju~ Shinsai Gacha Game: Spin to win exciting rewards!
3.
Points Campaign: Earn points via the Gyu-Kaku official app that can be exchanged for unique items.
4.
Exclusive Coupons for Monster Strike users participating in the campaign.
5.
Follow and Repost Campaign: A chance to win a complete set of exclusive merchandise!
1. Exclusive Menu Item
As part of this collaboration, patrons can enjoy the
Stamina Super Recovery! Super Ju~ Shinsai menu for 1,780 yen (tax included: 1,958 yen). This dish is a feast that includes:
- - Refreshing Chicken Basil
- - The rare Gyu-Kaku Premium Kalbi, with only about 200 grams sourced from each cow,
- - Flavor-packed Black Garlic Pork Belly.
Each order of the collaboration menu will come with a special lenticular character message card, handed out randomly in two unique designs until supplies run out. Make sure to order quickly!
2. Super Ju~ Shinsai Gacha
In store, diners can try their luck with the
Super Ju~ Shinsai Gacha, where participating will allow customers to share their results on social media for a chance to win a 5,000 yen digital meal voucher. To enter, simply follow Gyu-Kaku’s official account @gyukaku29 on X and include the hashtag #SuperJuShinsaiGacha. Ten lucky winners will be selected!
3. Gyu-Kaku Official App Points
Using the Gyu-Kaku app, customers can collect special
Monster Strike campaign points. By presenting their app at the register, diners can earn 2% of their total bill back as points. Failure to show the app may result in missed points, so don’t forget to display it!
4. Exclusive Digital Coupons for Monster Strike Users
To celebrate this collaboration, all
Monster Strike users will receive a 555 yen off digital coupon through the game app. Additionally, players who log in during the campaign will receive special in-game items!
5. Follow and Repost Campaign
Those who follow the official Gyu-Kaku account and repost the campaign post will have a chance to win a complete set of exclusive merchandise, including a 5,000 yen digital meal voucher and original lenticular character message cards. This segment of the campaign runs from
October 29 to November 12, 2025.
About Monster Strike
Since its launch in October 2013,
Monster Strike has transformed into a globally popular turn-based action RPG, where players pull and shoot their monsters at enemies, utilizing rebounds and collisions for strategic play. With the ability to play cooperatively with up to four friends, it has an engaging multiplayer experience. As of May 2025, the game has reached a staggering
64 million global users.
For more information about Monster Strike, visit:
Monster Strike Official Site
Company Overview
Reins International Co., Ltd. is led by CEO Kouta Sumikawa and operates various dining establishments including Gyu-Kaku, Shabu-Shabu Onyasai, and izakaya Doma Doma.