Introducing Furumoba: A Senior-Friendly MVNO to Bridge the Digital Divide in Tottori City

Bridging the Digital Divide for Seniors in Tottori City

In March 2026, a new initiative called Furumoba was launched in Tottori City, aiming to address the challenges faced by senior citizens in navigating the digital world. This unique MVNO (Mobile Virtual Network Operator) service, developed by Agent Corporation, combines mobile communication with face-to-face support, creating an environment where seniors can comfortably discuss their smartphone-related questions.

The Need for Digital Support

With the rapid digitization of government services and daily life, many seniors find themselves struggling with technology. The phenomenon known as 'digital divide' has become increasingly prevalent, especially in rural areas where access to tech support is limited. Users often reside far from carrier shops, making it difficult for them to seek help. Recognizing that previous smartphone training and consultation sessions often fell short due to lack of sustainability, Agent Corporation decided to take action.

Features of Furumoba

1. Community-Based Support
Unlike traditional MVNOs, Furumoba emphasizes personal interaction. Customers can receive assistance in person, which establishes a supportive relationship between users and the staff. This localized approach allows for tailored solutions to various smartphone-related issues.

2. One-on-One Consultations
Furumoba offers individualized consultation sessions instead of generic group classes. This means seniors can get answers to their questions in real time, addressing their specific needs—be it LINE usage, video calls, or app settings. Future workshops on creating LINE stickers and managing health will also be available.

3. Personalized Learning Materials Powered by AI
The consultation process includes AI-generated reports that summarize the critical points discussed. Seniors can revisit these materials anytime, alleviating concerns about forgetting information after the session. Over time, they will accumulate a personalized 'textbook' to help them navigate their digital lives effectively.

4. Flexible Support Options
For those not needing a communication contract, Furumoba provides a standalone support plan. Users can reach out for advice on their current services without any obligation to acquire new plans.

Service and Pricing

Furumoba offers several pricing plans:

- 3GB Plan: $39.80
- 20GB Plan: $49.80
- Unlimited Plan: $69.80
- Consultation-only Plan: $19.80

By joining, subscribers gain access to unlimited consultations that would typically cost $20 each. Applications are completed in person at local support meetings, ensuring clarity and understanding throughout the process.

Understanding Senior Needs

A proof of concept conducted in July 2025 highlighted critical communication usage statistics among seniors:

- Average monthly data consumption: 1.4GB
- Average monthly bill: $52.00

It became evident that many seniors were tied to expensive plans despite low usage, largely due to the absence of consultation opportunities.

Service Development Inspired by Users

The development of Furumoba was driven by a touching moment during a consultation. A senior woman expressed her sadness about only seeing her grandchild twice a year, raising the question of how many more times they would connect again. With the assistance of the staff, she was finally able to have a video call, bringing her great joy. Such experiences underline the importance of technology not merely as a tool but as an essential service connecting people.

Future Expansion Plans

The mission of Furumoba is to make digital support a part of daily life. After establishing a solid foundation in Tottori City, plans are in place to expand this concept across the country. Additionally, Agent Corp hopes to foster community and connection by hosting workshops and health-oriented events for subscribers.

In summary, Furumoba is more than just a mobile service; it is a commitment to bridging the digital divide for senior citizens, facilitating easy access to essential technologies and creating supportive communities.

For more information about Furumoba, visit Furumoba Official Site.