Velir's Innovative Redesign of Henry Schein One's Website Using Optimizely Platform

Revamping Digital Experiences: Velir and Henry Schein One's Collaboration



In an era where digital presence dictates business success, Velir recognized the opportunity to transform how businesses engage with their audiences. Their recent collaboration with Henry Schein One, a prominent player in dental software solutions, demonstrates this commitment. Together, they've succeeded in launching a sophisticated new website, marking a significant shift in usability and audience connection.

The initiative began with Henry Schein One presenting Velir with a dual objective: to redesign and re-platform their main website while creating a unified digital foundation that encompassed a variety of their brands. This ambitious project utilized the capabilities of Optimizely, acknowledged as a leading Digital Experience Platform (DXP) by Gartner's Magic Quadrant. With a focus on delivering a streamlined, personalized user journey, the new website's design enhances both search visibility and overall pipeline growth.

Dave Valliere, CEO of Velir, noted the profound impact that strategic digital marketing combined with advanced technology can have. He asserted, “Our partnership with Henry Schein One exemplifies transformative potential. The new site is not just a redesign—it’s an agile, data-driven platform that empowers the organization to innovate and grow.” This sentiment underscores Velir's dedication to leveraging technology in crafting digital experiences that resonate with users.

The redesigned website, launched under the domain henryscheinone.com, elevates the user journey significantly. With a commitment to making the online experience less complicated and more intuitive, it positions Henry Schein One as a reliable resource with clear paths leading to product discovery, thought leadership, and customer support.

One of the project's standout features is its ability to personalize content for different audience segments, departing from a one-size-fits-all approach. With feedback mechanisms integrated into the design, potential clients will find that their unique needs are anticipated and addressed empathetically.

The website embodies the brand's commitment to being the “care catalyst” for dental practices worldwide. Webster Brehm, Executive Director of Marketing at Henry Schein One, expressed his enthusiasm, noting Velir’s role in realizing their vision. He stated, “Velir has been an incredible partner in helping us create a website that embodies our vision of being the 'care catalyst' for dental practices. Their expertise in Optimizely’s tools has resulted in a modern, data-driven platform that delivers value to both our teams and our users.”

Velir’s innovative approach not only improves lead generation but also enables ongoing modifications to meet the evolving demands of its users. As businesses increasingly rely on digital platforms for growth, having a website that is adaptable and data-driven positions Henry Schein One favorably for future advancements.

Patrick West, VP of Strategic Development at Optimizely, praised Velir's work, stating, “The collaboration showcases their expertise as a Gold Partner, allowing organizations like Henry Schein One to unlock the full capabilities of our platform.” This highlights the importance of strategic partnerships in achieving remarkable outcomes in today’s competitive landscape.

In summary, Velir's successful redesign of the Henry Schein One website illustrates a significant step forward in digital experience. By fostering a collaborative environment and leveraging leading-edge technology, they’ve set a new standard for businesses seeking to enhance their online presence and user engagement.

To explore the innovative new platform for yourself, visit henryscheinone.com and witness the transformation.

About Velir


Velir stands at the forefront of data-driven digital experiences, guiding organizations to forge meaningful connections with their audiences. By marrying insightful data with creative design, Velir delivers impactful user experiences that drive tangible results. Central to their mission is Brooklyn Data, a dedicated studio that converts complex data into actionable insights for effective digital engagement. To learn more about their innovative offerings, visit velir.com.

Topics Consumer Technology)

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