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Haier Showcases AI-Driven Living at IFA 2026

From September 4 to 8, 2026, Haier will take center stage at IFA 2026 in Berlin, demonstrating its leadership in home appliance innovation. For the 17th consecutive year, Haier has been recognized as the world’s foremost brand in large home appliances, a testament to its commitment to excellence.

With the theme "Home of Intelligent Possibilities," Haier’s exhibition will feature AI-integrated solutions that streamline daily tasks, enhance household efficiency, and cater to personalized user needs. Visitors to Booth 101 in Hall 3.1 will experience firsthand how Haier's innovations extend beyond mere product functionalities into a seamlessly connected home ecosystem. From laundry care to cooking, cooling, dishwashing, and cleaning, Haier's technologies integrate AI to monitor conditions, learn from user behavior, and adapt accordingly.

Understanding AI Through Practical Applications

One of the highlights of Haier's showcase will be smart laundry care, which intelligently assesses the load state for optimal performance. The company will also unveil advanced cooling technologies designed for better food preservation and AI-assisted cooking solutions capable of recognizing ingredients and adjusting cooking processes in real time. Moreover, the hOn platform will unify various products and services into a single, convenient digital experience.

The integration of robotics will be another key focus, with humanoid robots designed for interaction with both users and appliances on display, as well as cleaning and companion robots. Haier is also set to introduce AI-powered exoskeletons that assist human movements, enhancing daily living.

Promoting Global Innovation with Local Relevance

Haier’s presence at IFA is more than just a display of products; it reflects a long-standing innovation strategy that the company has cultivated over more than three decades. Instead of adopting a one-size-fits-all approach during global expansion, Haier has built a robust brand while customizing research, development, production, and marketing efforts to meet local market demands. This adaptive strategy allows Haier to align global innovations with localized consumer insights, producing tailored solutions that address varying living conditions, climate issues, and lifestyle preferences.

With its products found in over a billion homes across more than 200 countries, Haier holds the top position in key markets including China, the United States, Australia, and Thailand. In Europe, it ranks among the top three brands in appliances, underscoring the success of its locally-focused model.

An Insight into the Future of Intelligent Living

Wang Meiyan, Vice President and Chief Brand Officer of Haier Group, emphasized the significance of IFA in demonstrating how global innovations can deliver practical value to consumers in diverse markets. By merging AI technology with a deep understanding of local needs, Haier extends beyond merely providing connected devices, instead fostering the development of an intelligent home ecosystem that is responsive, intuitive, and highly useful in everyday life.

The official unveiling of Haier's innovative experiences will take place during a press conference on September 3rd at 3:00 PM CEST, held at the main stage of Haier in Hall 3.1, Booth 101. More details can be found at Haier's official website.

With innovation and local engagement at its core, Haier continues to redefine the landscape of home appliances, making every home smarter and more connected as part of its vision for the future. As the company adapts to changing consumer needs, it remains committed to leading the industry with cutting-edge solutions that make a tangible difference in the lives of users worldwide.