#USA #San Diego #Procede Software #Dealer Management #RIMSS

Procede Software's Strategic Acquisition of RIMSS

In a significant move that addresses the evolving demands of the dealer management systems sector, Procede Software has officially announced its acquisition of RIMSS (Responsive Information Management Systems and Services, Inc.), based in San Antonio. This collaboration is poised to redefine the landscape of dealer operations across the commercial vehicle industry.

The Background of a Complementary Partnership

Founded in 1983, RIMSS has established itself as a reliable provider of DMS solutions tailored for various sectors including agriculture, construction, and transportation. With a strong footprint serving over 200 dealer groups throughout North America and partnerships with prominent OEMs such as Kubota and Case IH, RIMSS embodies the principles of long-term customer loyalty and operational efficiency.

Procede Software, on the other hand, boasts a robust history with over 1,200 dealer sites and 25,000 daily active users leveraging its Excede® platform for their business needs. This strategic acquisition marries decades of expertise and commitment from both companies toward customer-centric solutions.

Shared Values and Vision

Larry Kettler, the CEO of Procede Software, emphasized the importance of shared values in this acquisition. He stated, “RIMSS has earned respect over decades by caring deeply about their customers, their products, and each other. This acquisition builds on that foundation.” The shared commitment to service and operational excellence reinforces the goal of advancing customer satisfaction within the industries they serve.

Both Procede and RIMSS are built on sophisticated Microsoft technology, ensuring best-in-class integrations and services. Their combined experience not only fosters dealer loyalty but also drives innovation across their product offerings. The collaboration aims to leverage Procede’s advanced AI capabilities through Procede Intelligence and RIMSS's deep-rooted industry knowledge, ultimately enhancing the services available to their customers.

Enhancing Dealer Management Capabilities

The merger comes at a crucial time when many dealer groups are diversifying operations across various sectors. Procede recognizes that many existing truck dealers are extending their reach into agriculture and construction markets. RIMSS’s deep industry experience will offer Procede the expertise to support these transitions effectively.

Both RIMSS and Procede will ensure continuing support for their existing platforms, offering assurance to RIMSS customers that their current software and contracts will remain intact. This stability is crucial for both OEMs and partners, allowing them to work with familiar faces now armed with increased resources and innovative solutions.

Commitment to Innovation

This acquisition comes shortly after Rubicon Technology Partners' investment in Procede in January 2026, highlighting the strategic direction of investment and growth for Procede Software. Kettler noted, “We’ve delivered on our commitment to reinvest in our people, our technology, and the industry,” and cited the addition of new talent and innovation across their product portfolio.

The ongoing evolution of such partnerships is essential for staying competitive within the dealer management sector, where technological advancements and customer needs are in constant flux.

Conclusion: Looking Forward

As Procede Software and RIMSS merge their strengths, the potential for innovation and improved service delivery stands at the forefront. Their collective mission to enhance dealer management across various markets reaffirms their commitment to operational excellence and customer satisfaction. As they embark on this journey together, the industries relying on their technology are eager to witness the advancements and services that lie ahead.

This strategic acquisition not only lays the groundwork for growth but also marks a new chapter in the evolution of dealer management solutions, illuminating a path forward for the truck and equipment dealer markets in North America.