#Japan #Tokyo #Monster Strike #Georgia Coffee #Kengo Kora

Georgia Coffee's New Campaign Launches: March 9, 2026

Georgia Coffee, under the Coca-Cola system, is thrilled to announce the launch of its latest campaign titled "Keep Moving Forward: Sometimes, Get Off the Grid" beginning March 9, 2026. This campaign will mark the re-release of essential products such as Georgia Emerald Mountain Blend, Georgia Golden Drip Low-Acidity, and Georgia Platinum Black, all of which will be available nationwide on this date.

To promote this exciting campaign, a new TV commercial featuring renowned actor Kengo Kora will also air across the country starting March 9. This advertisement focuses on the importance of taking a break amidst the hustle of daily work life. Kora portrays a busy office worker who steps away for a brief moment to enjoy the rich taste of Georgia canned coffee. The backdrop of the ad presents a nostalgic twist as it features the beloved song "Roman Hikou" by Rice Rice Club, which has been artistically reimagined as the commercial's theme song.

New TV Commercial Featuring Kengo Kora

The new commercial shows Kengo Kora as a dapper salaryman, focusing on those few precious minutes during a break when one can retreat to recharge. As he approaches the vending machine to grab a can of Georgia coffee, viewers can almost taste the concentrated flavor that coffee lovers anticipate. The commercial captures Kora’s refreshing routine—taking just a moment to savor that delightful taste before diving back into the work at hand.

The 15-second commercial, titled "Keep Moving Forward: Sometimes, Get Off the Grid," is set to capture the hearts of many starting from its release date. For a sneak peek, check out the trailer on YouTube.

Behind the Scenes: A Day on Set with Kengo Kora

The filming took place in the early chill of the morning, but Kora arrived on set with a warm demeanor that belied the weather. After each take, he promptly moved to the monitor to review the footage, demonstrating his commitment to perfecting his performance. It was evident in the way he meticulously adjusted his expressions and vocal tones that he truly embodies his character.

Whether enjoying his break with Georgia coffee or hunched over the script, he remained focused on bringing out the character’s essence. His sincere approach only enhanced the message of the commercial, showing how even brief moments with Georgia coffee can refresh and rejuvenate.

Insights from Kengo Kora

During an interview, Kengo Kora shared his thoughts on balancing busy work life with taking essential breaks. He remarked, “If I were working in an office, there are moments where I’d wish for some quiet time—perhaps during a hectic day when I’d need to hit the reset button. I think a can of coffee is a great way to grab that moment of tranquility.” He believes finding ways to carve out personal downtime is essential for one's well-being.

He encourages viewers to appreciate the little things, like enjoying a moment with a can of Georgia coffee. “To everyone caught up in the busyness of life, you’re doing great! May Georgia coffee be your ally for relaxation and a tool to recenter yourself,” Kora expresses, sharing heartfelt advice to all those striving to find their balance.

Product Revamps Align with New Campaign

In line with the campaign, Georgia's core canned coffee range will undergo an exciting revamp. The new Georgia Emerald Mountain Blend uses carefully selected "Emerald Mountain Beans" and Japanese milk, creating a harmonious taste. The Georgia Golden Drip Low-Acidity will maintain its rich depth while featuring an updated package, appealing to modern-day consumers, and the Georgia Platinum Black will offer an evolved depth of flavor through selected Brazilian beans and a tailored roasting process.

Community Initiatives and Collaborations

To further promote its offerings, Georgia will unveil vibrant yellow vending machines and benches in various locations, aiming to support office workers during their breaks. Collaborations with popular game, Monster Strike, are also expected, amidst thrilling promotional opportunities, such as in-app items and exclusive drink tickets as well as limited-edition merchandise giveaways.

With these new developments, Georgia Coffee aims to reinforce its commitment to providing quality coffee experiences that resonate with both the working community and the coffee-loving audience. Stay updated through Georgia’s social media channels and consider how you might carve out your break time to enjoy a rich can of Georgia coffee.