Pro Cheer League Teams Up with European Wax Center for Empowering Athletes

Pro Cheer League and European Wax Center Unite for Athlete Empowerment

The Pro Cheer League, represented by Varsity Spirit, has taken a significant step forward in its mission to empower cheer athletes by announcing a partnership with the European Wax Center (EWC). This collaboration marks EWC as the Official Wax Partner for the league's inaugural season, highlighting a shared commitment to building confidence and self-esteem among participants. With the Pro Cheer League being the first professional organization dedicated to cheer athletes aged 18 and older, this partnership aligns seamlessly with EWC's ethos of creating vibrant environments that instill pride and confidence.

Katie Mullen, Chief Commercial Officer of European Wax Center, expressed enthusiasm about this partnership, stating, "European Wax Center's values are deeply rooted in taking bold initiatives to foster strong and lively atmospheres. Thus, it is only fitting that we collaborate with the Pro Cheer League, an organization that embodies these principles and fosters confidence among its competitors." EWC aims to uplift individuals through grooming services that prioritize comfort and satisfaction, and this partnership extends that philosophy to cheer athletes nationwide.

As the first season of the Pro Cheer League unfolds, fans can look forward to performances from four co-ed teams: Atlanta Air, Dallas Drive, Golden State Grit, and Miami Metal. These teams, composed of paid elite athletes, will compete in five high-energy national events, concluding with a championship match scheduled for March 27, 2026, in Nashville. The league's events promise to not only showcase remarkable athletic skills and teamwork but also emphasize the importance of confidence and personal expression. Matches are broadcast live on ION TV, with the next competition set for March 13 in Anaheim at 8 p.m. ET.

John Newby, Commissioner of the Pro Cheer League, acknowledged the vital link between performance confidence and competitive success, stating, "Professional cheerleading is not solely about the expertise honed through rigorous training, but also the self-assurance required to execute performances flawlessly." He is optimistic about the collaboration with EWC, as it complements the league's mission to empower athletes while enhancing the overall spectator experience.

This partnership marks an important milestone in the professional cheerleading landscape, as the Pro Cheer League invests in the growth and future of the sport. The integration of EWC’s services into the league's events reflects a broader trend of recognizing the significance of personal care and appearance in the sporting world. By ensuring that athletes feel their best, both physically and mentally, the league is setting a new standard for what it means to compete at a professional level.

With the growing recognition of cheerleading as a professional sport, the Pro Cheer League positions itself as a leader in this evolving sphere. Updates about team rosters, match schedules, and further league developments are available on their website, providing fans an opportunity to engage closely with the sport.

About European Wax Center

European Wax Center, Inc. (NASDAQ: EWCZ) is a frontrunner in the franchising and operation of waxing services across the United States. With a dedication to delivering a superior personal care experience, EWC performs over 23 million services annually, accentuating the importance of professionalism and guest satisfaction. Its innovative Comfort Wax® and proprietary product line continue to transform the waxing experience, making it smoother and more enjoyable for all. Established in 2004 and headquartered in Plano, Texas, EWC has grown to over 1,000 centers across 44 states, generating substantial annual revenue.

About The Pro Cheer League

The Pro Cheer League, presented by Varsity Spirit, is pioneering professional cheerleading and providing a stage for elite cheer athletes to shine. Launched in January 2026, it promises thrilling competitions that aim to redefine the sport's landscape. Fans can follow the league's journey via social media or its official website to stay informed on all developments.