Toyota Motor North America Achieves Significant Sales Growth in 2025
Toyota Motor North America (TMNA) recently announced its year-end sales figures for 2025, showcasing a phenomenal increase in vehicle sales across its Toyota and Lexus brands.
The company reported a total of 2,518,071 vehicles sold in the United States, marking an 8.0% increase in overall volume compared to the previous year. Delving deeper into the sales figures, it is noteworthy that the sales of electrified vehicles significantly contributed to this surge. With a total of 1,183,248 electrified units sold, this segment experienced an impressive 17.6% growth year-over-year, representing 47% of TMNA’s total sales volume.
In the final quarter of the year, TMNA sold 652,195 vehicles, which is an 8.1% increase compared to Q4 2024. Notably, the sales of electrified vehicles in this quarter amounted to 290,840 units, showing a slight decline of 1.9% compared to the same period last year, yet still constituting 44.6% of the total sales volume.
December alone saw an exciting increase in sales, with 231,513 vehicles sold and a 10.3% rise in volume compared to December 2024; these included 104,088 electrified vehicles, which indicates a modest growth of 0.2% year-over-year.
The Toyota division accounted for the majority of sales, with 2,147,811 units sold, achieving the 4th best sales year ever and marking its strongest performance since 2017. This division contributed to an 8.1% increase in sales over the year and a substantial 9.3% increase in Q4 sales. Major highlights from Toyota's electrified offerings include success stories such as the Camry, RAV4, and the redesigned Tacoma.
On the luxury side, Lexus also performed admirably, recording its best year ever with 370,260 vehicles sold, reflecting a 7.1% uptick from the previous year. The Lexus electrified vehicle sales reached 131,851 units, marking a 7.2% growth, signifying that 35.6% of all Lexus sales came from electrified options. Key models contributing to Lexus’ success included the NX Hybrid, RX Plug-in Hybrid, and the new TX lineup.
Andrew Gilleland, Senior Vice President of Automotive Operations at TMNA, expressed gratitude for customer support, stating, “The strong response we received in 2025 reflects our dedication to providing affordable and diverse options to our consumers.” He further emphasized the significance of their electrified vehicle lineup in this popularity boost, noting the variety of choices available, which has made Toyota and Lexus appealing to a broad spectrum of buyers.
In alignment with the industry’s shift towards sustainable mobility, in 2025, Toyota also launched its first U.S. battery plant in North Carolina with an investment of nearly $14 billion, expected to create approximately 5,100 jobs. This is part of the company’s broader commitment to invest $10 billion in North America over the next five years, representing a strategic move to enhance its electrification efforts.
Overall, 2025 stood out as a landmark year for Toyota and Lexus in the automotive industry, marking significant strides in vehicle sales and electrification initiatives while ensuring they meet customer demands in various segments. With ongoing advancements and a firm commitment to sustainable growth, the future looks bright for this automotive giant as it continues to innovate and lead in the marketplace.
The company reported a total of 2,518,071 vehicles sold in the United States, marking an 8.0% increase in overall volume compared to the previous year. Delving deeper into the sales figures, it is noteworthy that the sales of electrified vehicles significantly contributed to this surge. With a total of 1,183,248 electrified units sold, this segment experienced an impressive 17.6% growth year-over-year, representing 47% of TMNA’s total sales volume.
In the final quarter of the year, TMNA sold 652,195 vehicles, which is an 8.1% increase compared to Q4 2024. Notably, the sales of electrified vehicles in this quarter amounted to 290,840 units, showing a slight decline of 1.9% compared to the same period last year, yet still constituting 44.6% of the total sales volume.
December alone saw an exciting increase in sales, with 231,513 vehicles sold and a 10.3% rise in volume compared to December 2024; these included 104,088 electrified vehicles, which indicates a modest growth of 0.2% year-over-year.
The Toyota division accounted for the majority of sales, with 2,147,811 units sold, achieving the 4th best sales year ever and marking its strongest performance since 2017. This division contributed to an 8.1% increase in sales over the year and a substantial 9.3% increase in Q4 sales. Major highlights from Toyota's electrified offerings include success stories such as the Camry, RAV4, and the redesigned Tacoma.
On the luxury side, Lexus also performed admirably, recording its best year ever with 370,260 vehicles sold, reflecting a 7.1% uptick from the previous year. The Lexus electrified vehicle sales reached 131,851 units, marking a 7.2% growth, signifying that 35.6% of all Lexus sales came from electrified options. Key models contributing to Lexus’ success included the NX Hybrid, RX Plug-in Hybrid, and the new TX lineup.
Andrew Gilleland, Senior Vice President of Automotive Operations at TMNA, expressed gratitude for customer support, stating, “The strong response we received in 2025 reflects our dedication to providing affordable and diverse options to our consumers.” He further emphasized the significance of their electrified vehicle lineup in this popularity boost, noting the variety of choices available, which has made Toyota and Lexus appealing to a broad spectrum of buyers.
In alignment with the industry’s shift towards sustainable mobility, in 2025, Toyota also launched its first U.S. battery plant in North Carolina with an investment of nearly $14 billion, expected to create approximately 5,100 jobs. This is part of the company’s broader commitment to invest $10 billion in North America over the next five years, representing a strategic move to enhance its electrification efforts.
Overall, 2025 stood out as a landmark year for Toyota and Lexus in the automotive industry, marking significant strides in vehicle sales and electrification initiatives while ensuring they meet customer demands in various segments. With ongoing advancements and a firm commitment to sustainable growth, the future looks bright for this automotive giant as it continues to innovate and lead in the marketplace.
Topics Auto & Transportation）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.