SpotsNinja Surpasses 50,000 Users, Poised for Nationwide Expansion

SpotsNinja Reaches Milestone of 50,000 Users

Ioria Inc., headquartered in Shibuya, Tokyo, has announced a significant accomplishment for its local information app, SpotsNinja, which has recently surpassed 50,000 users. Currently available only in Fukuoka and Hiroshima, this milestone underscores the app’s potential for expansion throughout Japan’s broader market.

Key Developments Over the Years

Development Timeline

Date	Main Events	Outcomes
----	----------	----------
August 29, 2024	Alpha version released in Hiroshima	Achieved 15,000 unique users in one month
January 5, 2025	Featured on TV Tokyo's “Full Force Innovators”	Highlighted AI's innovation and social significance
January 7, 2025	Beta version released including user submission	Increase in users and initiating collaborations
April 2025	Surpassed 50,000 total users	Positioned for national expansion

In January 2025, SpotsNinja was featured prominently on the TV Tokyo program, which helped raise awareness of the app’s innovative use of AI and its societal relevance. The spotlight contributed greatly to building trust and interest in the service among potential users.

User Expansion and Engagement

Despite being limited to just two prefectures, reaching a user base of 50,000 is a remarkable achievement for SpotsNinja. This validates the app's significant growth potential in future nationwide expansions. Ioria Inc. plans to enhance user experience through iterative UI/UX improvements while expanding their service areas in the upcoming months. The team is also hard at work developing an AI agent centered around location data to deliver a personalized information experience to users.

Partnership Initiatives – Accelerating National Expansion

To catalyze the next phase of growth, SpotsNinja is actively seeking advertising and business partners. The company is currently building relationships with transportation providers, including railway and airline companies. This partnership drive aims to accelerate its national rollout plans.

Collaboration Opportunities

Potential partnerships could include:
1. Local Governments & DMOs: Collaborating on digital tourist passes and event engagement to boost local tourism and clear KPIs.
2. Transportation/Retail/Food Chains: Integrating online-to-offline (O2O) promotions such as coupons and stamp rallies to promote visitor flows and repeat engagement.
3. Media/Broadcasting Agencies: Running campaign tie-ins and sharing data to enhance viewer engagement.
4. Tech Companies/Startups: Facilitating API integration, leveraging LLM and AI agents for joint development, driving mutual customer engagement and innovation.

Future Developments and Roadmap

As the company looks ahead:

- By the summer of 2025, it aims to implement UI/UX improvements and expand its coverage to the top 10 prefectures.
- In fall 2025, the official version of the AI agent for consumers will be released.
- By 2026, SpotsNinja targets to cover all 47 prefectures, aiming for 1 million active users per month.

Conclusion

SpotsNinja is committed to being a platform that enhances the visibility of local attractions, creating a valuable ecosystem for users, local governments, and businesses alike.

Company Overview

- Name: Ioria Inc.
- CEO: Genki Matsubara
- Location: Shibuya, Tokyo, 2-19-15 Miyamasuzaka Building 6F
- Business Focus: Development and operation of regional-focused social media, SpotsNinja.
- Website: aeolia.co.jp