#Japan #Tokyo #Edra #Spazio Edra

Edra's Grand Opening Event: A Sensory Journey into Luxury

On October 3, 2025, Italian high-end furniture brand Edra celebrated the grand opening of its flagship store, "Spazio Edra Tokyo Aoyama." Operated by Living House Co., Ltd., the event attracted over 300 attendees, including members from Edra's board of directors and Gianluigi Benedetti, the Italian Ambassador to Japan. Guests were immersed in Edra's philosophy and unique worldview, engaging all their senses throughout the event.

Experiencing Edra's Philosophy

The first two segments of the event centered around "Edra's Philosophy and Material Development." Nicolò Mazzei, Director of International Development and a member of the founding family, took the stage to explain how Edra has carved out its own unique path in the world of luxury furniture, striving for genuine value rather than competing with others.

In the second segment, a workshop with architects featured a discussion between Nicolò Mazzei and Takako Kida, a design journalist and editorial director. They explored the background and structural characteristics of Edra's proprietary material, "Gellyfoam®." Attendees had the chance to feel its unique texture, which is known for its softness and resilience, sparking comments of surprise and admiration throughout the venue.

Additionally, domestic and international case studies were presented, showcasing the satisfaction of clients and designers with Edra’s designs. Attendees expressed how Edra furniture created a harmonious and comfortable atmosphere for families, highlighting the organic design and the seamless integration of materials into spaces.

A Night Filled with Music and Glamour

The third part of the event opened its doors to the public, featuring a captivating night event embellished with harp music and the sparkle of Swarovski. The centerpiece was an exceptionally luxurious chair, the "Getsuen Diamond," entirely cloaked in Swarovski crystals, designed by Masanori Umeda.

Following a congratulatory speech by Ambassador Benedetti, a ribbon-cutting ceremony was held with the participation of President Kosuke Kitamura and Nicolò Mazzei. Edra's board members also mingled with guests, wrapping the evening in a festive fusion of design and culture.

Edra's Strategic Vision for Japan

Kosuke Kitamura, President of Living House, stated that Edra embodies timeless beauty and holds intrinsic value backed by unique material development and design philosophy. He emphasized that the brand has not been sufficiently promoted in Japan's luxury market yet. Through Spazio Edra, they aim to provide immersive cultural experiences that transcend mere sales. Each piece of furniture encapsulates its story and the beauty of its structure, promoting deeper appreciation and value for entire spaces.

Spazio Edra Tokyo Aoyama Store Details

• - Store Name: Spazio Edra Tokyo Aoyama by Living House
• - Address: 3-4-81 Minami Aoyama, Minato, Tokyo 107-0062
• - Operating Hours: 11:00 AM – 6:00 PM
• - Closed: Wednesdays (excluding public holidays)
• - Store Area: 164 square meters
• - Japanese Official Brand Site: spazioedra-tokyo-aoyama.jp
• - Instagram: @spazio_edra_tokyo_aoyama

About Edra

Founded in 1987 in Tuscany, Edra stands as one of the world's premier high-end furniture brands. The company blends traditional craftsmanship with cutting-edge technology, producing items that showcase unparalleled beauty and comfort. Edra considers furniture as "art that fills a space," striving for timeless beauty and user comfort. Innovative technologies, including their proprietary "Intelligent Cushion" and patented material "Gellyfoam®", push the boundaries of luxury and comfort. Edra's presence graces luxury hotels, museums, and private residences worldwide, garnering admiration across borders.

®️ Trademark: Gellyfoam is a trademark of Edra Co., Ltd.