Wayne-Sanderson Farms Becomes Official Chicken of the SEC in Exciting Partnership
Wayne-Sanderson Farms Partners with SEC: A Union of Flavor and Sports
Wayne-Sanderson Farms, known for being one of the leading poultry producers in the United States, has recently made headlines with the announcement of a new multi-year sponsorship deal, designating it as the "Official Chicken of the Southeastern Conference (SEC)." This partnership not only brings a beloved culinary staple to the forefront but also aligns with the vibrant culture of college sports in the southeastern region of the country.
The SEC, famous for its competitive spirit and loyal fan base, is an ideal match for Wayne-Sanderson Farms, which has deep roots and connections in SEC Country. Kevin McDaniel, the President and CEO of Wayne-Sanderson Farms, expressed great enthusiasm about the collaboration: "Wayne-Sanderson Farms is thrilled to team up with the SEC, a conference that shares our commitment to excellence and community. With 26,000 employees and 2,000 family farms across the southeast, our roots run deep in this culture. We are honored to fuel the passion of SEC fans with top-quality chicken products, both on game days and beyond."
This exciting partnership will kick off during the 2025 football season and will feature the Sanderson Farms® retail brand prominently. The marketing campaign promises to be an engaging blend of humor, Southern charm, and of course, a love for SEC sports. Fans can expect a variety of marketing activities, including television and social media promotions, enhanced packaging, delicious tailgate recipes, and even a memorable chicken mascot to cheer on their teams.
The SEC Commissioner, Greg Sankey, welcomed Wayne-Sanderson Farms as a new official sponsor, emphasizing the importance of sponsorships in supporting athletic programs and student-athletes. “The SEC sponsorship program plays a crucial role in our initiatives, and the addition of Wayne-Sanderson Farms enhances the already robust network of sponsors. We look forward to their active participation in SEC events and programming,” Sankey stated.
As a special launch initiative, Wayne-Sanderson Farms invites fans to follow their social media accounts for exclusive content related to the SEC partnership. Participating in online sweepstakes will grant fans the chance to win tickets to the much-anticipated 2025 SEC Football Championship Game in Atlanta, along with lodging and roundtrip airline tickets. To enter, fans simply need to like and follow @SandersonFarmsChicken and tag a fellow SEC supporter.
About Wayne-Sanderson Farms
Wayne-Sanderson Farms stands as the third-largest poultry producer in the United States and has been a leader in the industry, always prioritizing integrity and responsible practices. The company operates multiple processing facilities across several states, including Alabama, Arkansas, and Texas, ensuring they provide high-quality poultry products to a diverse range of consumers and businesses. Their extensive portfolio includes products marketed under various brand names such as SANDERSON FARMS®, COVINGTON FARMS®, and NAKED TRUTH®, catering to retail, foodservice, and other sectors.
About the Southeastern Conference
The Southeastern Conference, since its inception in 1933, has established a prominent space in intercollegiate sports, combining higher education with athletic excellence. The SEC emphasizes strong governance through its member university presidents, which has been key in navigating the evolution and growth of the conference.
With nine member institutions originating when the conference was founded, the SEC has expanded to include notable schools over the decades, continuing to lead the way in collegiate athletics in the modern era.
This partnership between Wayne-Sanderson Farms and the SEC showcases how Southern traditions intertwine with the spirit of sports, promising thrilling experiences for fans and a taste of the South that they won't want to miss.