Cultural Assets Group and IN4 Group Launch Joint Venture 'Madinat Al Maharat' in London

Collaboration for Creativity and Technology

On September 4, 2025, during the GREAT FUTURES Summit in London, the Cultural Assets Group and IN4 Group entered into a significant agreement to form a joint venture called "Madinat Al Maharat". This initiative marks a strategic step in enhancing vocational training aimed at shaping Saudi Arabia’s creative and advanced technology workforce.

The establishment of this joint venture is part of a broader effort by the Kingdom of Saudi Arabia and the United Kingdom to work together within the framework of the Strategic Partnership Council. This partnership highlights a mutual commitment to drive economic growth and innovative developments in both nations, particularly in the cultural and tech industries.

The Vision of 'Madinat Al Maharat'

'Madinat Al Maharat' intends to serve as a leading national vocational training provider. It is poised to propel the development of a robust workforce by offering world-class vocational training. With the endorsement from the Technical and Vocational Training Corporation (TVTC) and the Human Resources Development Fund (HRDF), this joint venture is set to deliver accredited training programs that adhere to internationally recognized standards.

CEO of Cultural Assets Group, Abdulaziz bin Musaed AlSulaim, expressed that this venture is not merely a business model but also a commitment towards nurturing a sustainable cultural economy in Saudi Arabia. The focus will be on empowering Saudi youth with the skills necessary to thrive in the global job market, specifically in creative technology sectors.

Structured Programs for Skill Development

In its first year, 'Madinat Al Maharat' aims to enroll 50 participants, with plans to expand to 500 by 2027. The training provided will encompass various aspects of creative and technological fields, ensuring participants gain hands-on experiences and applicable skills that meet industry demands.

Mo Isap, CEO of IN4 Group, emphasized the importance of this partnership. He noted that the joint venture aligns with their mission to create fair access to technology training and foster skills development in the region. This approach not only prepares individuals for immediate job opportunities but also contributes to the overall growth of the local industry.

Support from Government and Industry Leaders

This initiative was also supported by high-ranking officials who attended the summit, including H.E. Dr. Majid Al-Kassabi, Saudi Minister of Commerce, and The Rt Hon Jonathan Reynolds MP, UK Secretary of State for Business and Trade. Their presence underlines the significance of this agreement in fostering strong bilateral relations and unlocking investment opportunities between Saudi Arabia and the UK.

The Saudi delegation showcased numerous investment prospects for businesses, facilitated meetings between entrepreneurs, and highlighted the importance of public-private partnerships for nurturing innovation and job creation. The National Competitiveness Center played a crucial role in organizing efforts and supporting collaborative initiatives during the event.

A Model of International Collaboration

As the Kingdom works towards achieving the objectives of Saudi Vision 2030, 'Madinat Al Maharat' embodies a practical model of international collaboration. It combines global expertise with local aspirations, paving the way for an enriched creative economy. This joint venture is set to create not only new educational pathways but also working environments that emphasize creativity and technological advancement.

About Cultural Assets Group and IN4 Group

Cultural Assets Group stands as the largest privately-owned cultural entity in Saudi Arabia, driven by a mission to enhance the Kingdom's cultural landscape through innovative investment and collaboration. Conversely, IN4 Group specializes in professional training, aiming to unlock local talent while driving sustainable prosperity within communities across the UK and the Middle East.

Both organizations emphasize the importance of nurturing a future wherein technology and creativity flourish, ensuring that participants not only develop their skills but also contribute meaningfully to the economy and culture.

Thus, the launch of 'Madinat Al Maharat' signifies a robust step towards fostering a culture of learning and development, resonating with both the Kingdom's and United Kingdom's strategic goals for a thriving, resilient future.