#Japan #Tokyo #Gaprise #Speed Kit #Daytona Park

Introduction

The official online shopping site of Daytona International, known as Daytona Park, has successfully improved its product detail page loading speed from 2.7 seconds to an impressive 0.7 seconds. This enhancement was achieved through the implementation of Speed Kit, a comprehensive speed optimization tool developed by Gaprise, a Tokyo-based company specializing in digital business solutions. With the introduction of Speed Kit being fully integrated by April 2025, numerous stakeholders have reported significant positive changes.

Importance of Speed Optimization for E-commerce

In the competitive realm of e-commerce, site speed is crucial. When customers encounter slow-loading pages, they are more likely to abandon their carts. Gaprise emphasizes key strategies to optimize e-commerce site performance, while many companies struggle due to existing infrastructure limitations and development resource constraints. The strategies include:

1. Content Delivery Network (CDN) Implementation: Utilizing CDN to deliver content from geographically closer servers for faster access.
2. Image Optimization: Reducing image sizes and formats, implementing lazy loading for images.
3. Code Optimization: Compressing JavaScript and CSS, removing unnecessary code, and bundling resources.
4. Caching: Leveraging browser and CDN caching to minimize reload times.
5. Server-side Optimization: Improving database queries and server response times.

Motivation Behind the Integration

The decision to integrate Speed Kit stemmed from the realization that the existing CDN was insufficient for front-end optimization, including JavaScript, CSS, and images. Following a cart renewal process, internal feedback highlighted the site's slowness, prompting a thorough evaluation. Ultimately, Speed Kit was chosen after considering its unique features and differentiators in a proof of concept (PoC) testing phase.

Impact of Speed Kit Integration

The integration of Speed Kit has yielded impressive results:

• - The Largest Contentful Paint (LCP) score significantly improved from 2.7 seconds to 0.7 seconds.
• - There was a notable increase in Conversion Rate (CVR), rising by 6.26% during the testing phase, alongside anticipated improvements in cart abandonment rates.
• - Customer return rates have increased, positively affecting app retention metrics.
• - The combination of CDN and Speed Kit has accelerated dynamic content rendering, demonstrating strong synergistic effects for even better speed improvements.

detailed insights, key evaluation points during the decision process, and more can be found in our interview with Gaprise.

About Speed Kit

Developed in collaboration with the University of Hamburg, Speed Kit is an AI-driven and innovative web performance solution. By utilizing the latest caching algorithms and network technologies, it aims to deliver immediate site loading capabilities. This includes the use of service workers, edge caching, and advanced optimization techniques—effectively addressing common issues such as loading delays and bandwidth challenges faced by many websites. Currently, Speed Kit has been successfully deployed on over 10,000 sites worldwide.

Gaprise: Pioneers in Web Performance Solutions

According to Gartner Japan, Japan's total enterprise IT spending was estimated to rise by 4.7% year-on-year to approximately 28.5 trillion yen in 2023, with projections to surpass 30 trillion yen by 2025. However, as of 2022, the SaaS market accounted for only 1.1 trillion yen, indicating significant growth potential. Gaprise was established in 2005 and has been tirelessly working toward differentiation through the pursuit of innovative technologies from around the globe since 2012.

By forming robust alliances with successful startups and publicly traded companies, such as monday.com and Contentsquare, Gaprise is steadily gaining a unique market position. Following the cessation of Google's Optimize service in 2023, Gaprise became the only domestic company to offer three official AB testing tools, continuing its commitment to providing diverse options tailored to client needs.

By integrating advanced technology and consulting services, Gaprise assists clients in solving various challenges, including market analysis, user experience optimization, content management, and AI technology implementation. The company strives to support business growth through comprehensive solutions.

Company Information
Name: Gaprise Inc.
Founded: January 27, 2005
CEO: Ryoji Kai
Capital: 20 million yen
Location: 11F, KANDA SQUARE WeWork, 2-2-1 Kanda Nishikicho, Chiyoda-ku, Tokyo
Website: Gaprise Corporate Site