FETICO Hosts Special Pop-Up Store at Barneys New York Ginza

Event Overview
FETICO, a rising fashion brand known for its unique take on femininity, is currently hosting a special pop-up store at the newly renovated Barneys New York Ginza. The pop-up, located in the new space called “UNION SQUARE,” showcases a carefully curated selection of items, including archives and the latest collections, set to run until October 8, 2025. This initiative features collaboration with “coconogacco,” an educational institution for fashion designers, and is divided into three weeks, highlighting various brands that have emerged from its program.

Discovering FETICO
Founded in 2020 by designer Emi Funayama and pattern maker Atsuko Takahama, FETICO aims to accentuate feminine beauty through classical styles reinterpreted with a modern perspective. The brand's ethos, encapsulated in the phrase “The Figure: Feminine,” reflects a deep commitment to redefining female aesthetics by blending contrasting elements into innovative designs. FETICO’s collections are meticulously produced in collaboration with local artisans and textile manufacturers in Japan, striving for a timeless elegance that resonates with vintage charm.

Designer Profile
Emi Funayama, who studied at Esmod Japon, launched FETICO after gaining valuable experience through various collections. Her dedication to the craft has led to numerous accolades, including the “JFW Next Brand Award 2023” and the “Tokyo Fashion Award” in 2022. Most recently, she received the newcomer award at the 43rd Mainichi Fashion Awards in 2025, cementing her status as a notable figure in the fashion industry.

Coconogacco Collaboration
The pop-up also features the work of coconogacco, a school established in 2008 by designer Yoshikazu Yamagata. It emphasizes a deep relationship with personal style and fashion education, producing a significant number of successful designers and artists recognized internationally. Many of its graduates have been nominated in prestigious competitions such as the LVMH Prize and the International Fashion Festival in YMI. In 2021, coconogacco received the “39th Mainichi Fashion Award” and the “Amiko Kujiraoka Award,” celebrating its impact on the Japanese fashion landscape.

Visit the Pop-Up Store
The FETICO pop-up will be running from September 24 to October 1, 2025, at the first floor of Barneys New York Ginza. The event is a fantastic opportunity to indulge in exclusive pieces that are not typically available in-store. In addition to showcasing the latest collections, the pop-up will exhibit vintage-inspired designs that have been crafted through a thoughtful production process.

Barneys New York's Commitment
Barneys New York, established in 1923 by Barney Pressman in Manhattan, has expanded to nine locations across Japan, including Ginza, Roppongi, Yokohama, Kobe, and Fukuoka, as well as an online store. The brand is synonymous with luxury and prides itself on offering a diverse range of products, including women's and menswear, accessories, and more. Barneys creates a unique shopping experience that combines exceptional customer service with beautifully curated displays, making it a go-to destination for a relaxed and enjoyable shopping experience for both men and women.

Don't miss this chance to explore the world of FETICO and coconogacco, and witness the evolution of contemporary Japanese fashion firsthand!

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