#Japan #Tokyo #Next SFA #Grazia #Delayia

Grazia Boosts Operations with Next SFA

In an era where efficiency is paramount, Grazia, a cosmetics brand known for its human stem cell products, has successfully implemented the Next SFA, a cloud-based sales support and customer management tool developed by Geo Code. Operating in six countries, the innovative steps taken by Grazia have led to a significant reduction in both operational hours and costs.

Background of the Next SFA Implementation

Grazia specializes in the research, development, and manufacturing of cosmetics and supplements using effective and safe ingredients. Before the adoption of Next SFA, the company managed its sales progress with a cumbersome Excel-based system that lacked standardization and made it difficult to track activity histories efficiently. As the company expanded, these challenges became more pronounced, necessitating a more robust solution.

Prior to using Next SFA, Grazia's sales team was faced with a limited capability in managing detailed customer interactions, relying on a system that merely consolidated customer data without facilitating thorough activity tracking. This inadequacy posed risks during transitions, particularly during staff changes or unexpected departures.

Achieving Efficiency through Next SFA

The introduction of Next SFA has revolutionized Grazia’s operational flow. The shift away from individual reliance on Excel has enabled the team to conduct detailed progress tracking by sales phases, ensuring uniformity and continuity in customer interactions. Now, even with sudden personnel changes, the established process allows for seamless handovers and updates.

A standout benefit from utilizing Next SFA has been the automation of daily reporting. Previously, team members spent around 30 minutes every day compiling reports; with the new system, this has been significantly reduced, resulting in an annual labor cost saving of approximately 120 hours and 3.45 million yen. Moreover, the consolidation of disparate information regarding customer details, contact histories, and project statuses into one accessible platform has streamlined Grazia's operational efficiency.

Details of the Next SFA Tool

Next SFA was designed with usability and clarity in mind, focusing on improving sales efficiency. It offers various features, including Marketing Automation (MA) to manage everything from lead acquisition to order completion. What sets it apart is its high support continuity rate following implementation, ensuring users receive assistance through setup and operation.

Furthermore, Next SFA seamlessly integrates with various tools such as:

• - freee (freee Inc.)
• - Sansan (Sansan Inc.)
• - Money Forward Cloud Invoice (Money Forward Inc.)
• - And many more.

Utilizing Next SFA has not only enhanced Grazia's effectiveness but also ensures that customer interactions and data management are handled with precision and ease. This transformation exemplifies how embrace of new technologies can lead to substantial operational improvements.

About Grazia

Founded in March 1997, Grazia has secured a reputation as a leader in the development and sale of cosmetics and beauty devices. With its headquarters located in Toshima, Tokyo, the company prides itself on delivering high-quality salon-exclusive products through around 8,000 outlets across Japan and expansion opportunities in multiple countries.

For more information, visit their website: Grazia Official.

About Geo Code

Geo Code, established in 2005 and located in Shinjuku, Tokyo, is not just a Web marketing company focused on SEO and digital advertising but also offers the Next SFA as part of its cloud sales tech services. The firm aims to support its clients through all stages of marketing and sales processes, promoting a digitally transformed environment to strengthen reliability and client success.

For additional inquiries regarding Next SFA, contact Geo Code at: [email protected] or call 03-6274-8081.