#USA #Rochester #WWE #Seagram's Escapes #Spiked

WWE and Seagram's Escapes Launch Their First Co-Branded Product

In a groundbreaking partnership, WWE, a leader in sports entertainment, and Seagram's Escapes, renowned for their flavorful malt beverages, have launched their first co-branded product. This exciting collaboration unveils the Seagram's Escapes Spiked WWE series, introducing fans to a variety of enticing flavors including Rumble Punch™ (Jamaican Me Happy), Pineapple Powerhouse™ (Pineapple Cherry Lime), and Slammin’ Blueberry™ (Blueberry Lemon). This initiative marks WWE's debut into the ready-to-drink product market under a licensing agreement, a significant step in diversifying their brand offerings.

A New Flavor to the Fan Experience

With this launch, both WWE and Seagram’s are looking to create a memorable experience at WWE events. The partnership will feature prominent brand integrations at WWE's Premium Live Events such as Money In The Bank®, SummerSlam®, and Survivor Series®. Fans attending these events will witness immersive experiences including match sponsorships and unique digital content showcasing WWE Superstars engaging with the newly launched beverages.

“Seagram's has a rich history of innovation and a deep commitment to authenticity, making it the ideal partner to launch our first-ever licensed ready-to-drink product,” stated Grant Norris-Jones, Executive Vice President and Head of Global Partnerships at TKO Group Holdings, the parent company of WWE. The partnership aims to not only bring quality beverages to fans but also to enrich the overall WWE experience.

A Boost for Both Brands

Jaime Polisoto, brand director for Seagram's Escapes, shared his excitement about this partnership, emphasizing the opportunity to connect with WWE’s broad audience. He noted that retailers nationwide will be leveraging appearances from WWE Superstars to enhance engagement and create unforgettable experiences for fans. This collaboration not only boosts product visibility but also strengthens brand loyalty among consumers.

The Seagram's Escapes Spiked WWE series is now available nationally at various retailers. Fans can indulge in these flavorful beverages while enjoying WWE events, marking a new chapter in both companies' endeavors to expand their reach and connect with audiences on multiple levels.

About WWE and Seagram's Escapes

WWE is recognized globally as the leader in sports entertainment, delivering captivating content to audiences year-round. Their programming is enjoyed in over a billion households across 20 languages, making it a prominent name in the entertainment industry. On the other hand, Seagram’s Escapes, established in 1985 and based in Rochester, New York, is celebrated for its deliciously fruity flavored malt beverages. The brand has evolved over the years at the forefront of refreshing beverage innovations, including their exciting higher alcohol content line, Seagram's Spiked.

With this new partnership, WWE and Seagram’s aim to excite fans and beverage enthusiasts alike, inviting them to enjoy these unique flavors in conjunction with high-energy wrestling events. Both brands are committed to providing enjoyable experiences, ensuring that the launch of Seagram's Escapes Spiked WWE series is met with enthusiastic reception among their loyal supporters.