#South Korea #Seoul #NEXEN TIRE #John Bosco Kim #Executive Promotions

NEXEN TIRE's Bold Leadership Changes

On November 29, 2024, NEXEN TIRE, a prominent player in the global tire manufacturing industry, announced significant changes in its executive leadership. The company has promoted five top executives as part of its strategic vision to foster next-generation leadership and revitalize its operational strategies across critical areas such as sales, production, and research and development (R&D).

At the forefront of these changes is John Bosco Kim, who has risen to the position of Chief Executive Officer (CEO). With an impressive tenure at NEXEN that began in 1990, Kim has been instrumental in uplifting the company's presence in both domestic and international markets. His leadership in sales and marketing has led to notable successes, particularly in the Asia-Pacific and European regions. Under his guidance, NEXEN TIRE witnessed remarkable growth in brand recognition and revenue on a global scale.

Kim's ascent to CEO is backed by a strong track record. Since taking charge of the global sales operations in 2016, he has effectively steered the company through rigorous market challenges. His expert direction enhanced NEXEN's reputation, leading to industry accolades such as the 'Export $900 Million USD Achievement' award in 2018 and the prestigious Bronze Order of Industrial Service Merit from the South Korean government, acknowledging his contributions to national industrial advancement.

As the leader of the Global OE (Original Equipment) Sales Business Group since 2021, Kim has successfully managed relationships with various automobile manufacturers. Currently, NEXEN supplies premium tires to 28 automotive brands for 118 vehicle models, which has further cemented the company's reputation in the industry.

In addition to CEO Kim, four other executives have also been appointed to key positions, enhancing the company's leadership capabilities:

• - DAE CHOONG KIM has been appointed as the Global Sales Business Group Leader, focusing on expanding the company’s market reach.
• - CHULJUN KIM is now the Global Production Business Group Leader, overseeing production efficiency and operational growth.
• - JONGMYOUNG KIM will lead the Central Research Institute, committed to innovative advancements in tire technology.
• - BONHYONG GOO is designated as the Head of Management Administration, facilitating strategic management across the organization.

These appointments reflect NEXEN TIRE's strategy to cultivate a robust leadership team capable of navigating the fast-evolving tire market landscape. Emphasizing agility and responsiveness, the restructuring aims to solidify the company's competitive edge globally.

Travis Kang, the Global CEO of NEXEN TIRE, expressed confidence that this rejuvenation would propel the company towards sustained growth. He noted, "This leadership restructuring will provide NEXEN TIRE with an opportunity to take a significant leap forward. Our new leaders, who bring extensive expertise and insights, will be pivotal in driving our sustainable growth and maximizing profits."

Established in 1942, NEXEN TIRE has evolved into one of the fastest-growing tire manufacturers worldwide. With four manufacturing plants in Korea, China, and the Czech Republic, NEXEN is dedicated to producing cutting-edge tires for passenger cars, SUVs, and light trucks. The company prides itself on its commitment to quality and innovative design, having achieved recognition from some of the most prestigious design awards globally in 2014. As NEXEN TIRE embarks on this new phase of leadership, the commitment to quality and technological excellence remains at the forefront of its operations.

For further information about NEXEN TIRE or to arrange interviews with company representatives, contact NEXEN TIRE’s PR team. NEXEN TIRE looks to the future with optimism, ready to enhance its global market position under the expertise of its newly appointed leaders.