#Japan #Tokyo #FamilyMart #ConvenienceWear #REHEAT

FamilyMart Unveils Exciting New Winter Apparel Line

As the chilly season sets in, FamilyMart is thrilled to announce the launch of its latest winter collection under the original apparel brand 'Convenience Wear'. This year, the collection brings color and warmth to customers across approximately 16,400 FamilyMart locations nationwide in Japan. Highlighting the brand's ongoing commitment to quality, design, and functionality, the new lineup features vibrant products that are both stylish and practical.

A Splash of Color for Winter

One of the standout items this season is the anticipated 'Line Socks', a continuation of FamilyMart's immensely popular sock series which has sold 30 million pairs to date. Designed in collaboration with renowned fashion designer Hiroshi Ochiai, these socks introduce a 'Winter Color' theme, featuring gray and navy base hues that evoke the serene beauty of crisp winter skies. Additionally, the 'Low Gauge Socks' receive a noteworthy update with the introduction of the 'Lime Yellow Mix', perfect for adding a pop of color to any outfit.

Product Details

• - Product Name: Line Socks
• - Price: 390 yen (tax included 429 yen)
• - Availability: Nationwide
• - Details: Unisex design with a thick, plush pile-knit sole. Features antibacterial and odor-resistant properties.
• - Colors Available: Winter colors
• - Sizes: 22cm-25cm, 25cm-28cm

• - Product Name: Low Gauge Socks
• - Price: 590 yen (tax included 649 yen)
• - Availability: Nationwide
• - Details: Made with thick, hand-knit-like yarn, perfect for autumn and winter wear.
• - Colors Available: Lime Yellow Mix
• - Sizes: 22cm-25cm, 25cm-28cm

• - Product Name: Gentlemen's Short Socks
• - Price: 390 yen (tax included 429 yen)
• - Availability: Nationwide
• - Details: Reinforced toe and heel for added durability with antibacterial technology.
• - Colors Available: Navy, Terracotta
• - Sizes: 25cm-28cm

• - Product Name: Ladies' Short Socks
• - Price: 390 yen (tax included 429 yen)
• - Availability: Nationwide
• - Details: Also reinforced for durability with odor-resistant properties.
• - Colors Available: Poppy Red, Sand Beige
• - Sizes: 22cm-25cm

• - Product Name: Imabari Towel Handkerchief
• - Price: 600 yen (tax included 660 yen)
• - Availability: Nationwide
• - Details: High-absorbency handkerchief showcasing 'Imabari' quality.
• - Colors Available: Dot/Coral Pink & Navy, Diagonal Stripe/Light Indigo & Terracotta

Note: Images are for illustration purposes only. Availability may vary by location.

Functional Innerwear REHEAT Achieves 200% Growth!

In addition to stylish outerwear, FamilyMart's 'REHEAT' series of functional innerwear maintains its popularity with impressive growth this year, reaching a remarkable 200% increase compared to last year's figures. New to the lineup, this year includes short-sleeve options, bringing the total to ten versatile styles designed for warmth and comfort.

Featured Products

• - Product Name: Men's Heat Retention Innerwear 'REHEAT' (Crew Neck, Short Sleeve)
• - Price: 1,173 yen (tax included 1,290 yen)
• - Availability: Nationwide
• - Details: This functional innerwear captures humidity to generate heat, making it perfect for varying indoor and outdoor temperatures. Limited supplies with FamilyMart's corporate color stitching as a design detail.
• - Color: Black
• - Sizes: M/L

• - Product Name: Men's Heat Retention Innerwear 'REHEAT' (Crew Neck)
• - Price: 1,173 yen (tax included 1,290 yen)
• - Availability: Nationwide
• - Details: Similar to the short-sleeve option but with a classic crew neck design. Limited quantities available.
• - Color: Black
• - Sizes: M/L

Note: Images are for illustration purposes only. Availability may vary by location.

Designer Hiroshi Ochiai

Fashion designer Hiroshi Ochiai, born in Tokyo in 1977 and a graduate of Bunka Fashion College, is known for his innovative work. In 2007, he founded 'FACETASM', earning various accolades, including the Mainichi Fashion Award. He notably designed costumes for the Rio Olympics and collaborates with global brands like Nike and Coca-Cola.

FamilyMart will continue striving to be an indispensable part of the community, embodying the motto, 'With you, convenience, FamilyMart.'