Transforming Web Development with Effective CX Management Principles

Revolutionizing Web Development through the Power of CX Management

In today's digital landscape, an effective website is far more than just a platform to disseminate information. Companies are increasingly recognizing websites as vital touchpoints in delivering brand experiences, shaping customer perceptions, and fostering loyalty. Mct, a company specializing in human-centered design, is spearheading this evolution with its newly launched service, 'CX Hub Design with Contentful.' This innovative service implements methodologies from the book 'The Simplest Guide to CX Management: Reassessing Customer Experience to Become a Chosen Company' published by the University of Industry’s Publishing Division.

The Need for a New Approach

Despite significant investments in website improvements, many companies face challenges in achieving their desired outcomes. The root causes are often threefold:
1. Lack of customer-focused design: Too many websites fail to consider what customers truly want to accomplish.
2. Insufficient content structure: There’s a general absence of content tailored to the stages of the customer journey.
3. Technical limitations of traditional CMS: Many organizations find it difficult to launch their content across multiple channels due to constraints of legacy systems.

Recognizing these common pitfalls, Mct has integrated over 20 years of expertise in CX design to create solutions that comprehensively address these issues.

Features of 'CX Hub Design with Contentful'

Mct's new service utilizes an integrated approach across three layers to transition a website from a mere informational resource to a robust 'hub of brand experiences'.

1. Experience Design

Starting with the customer's goals, Mct defines the role and function of the website. Creating personas, customer journey maps, and experience scenarios collectively nurtures a blueprint that supports the customer journey effectively.

2. Content Strategy

Content is restructured around the customer journey, identifying information needs during awareness, consideration, purchase, and retention stages. The goal is to design content models that deliver the right information at the right moment.

3. Platform Implementation

At the heart of this service lies Contentful, a headless CMS that allows for the management and distribution of content as 'components’. This structure optimizes delivery across various channels, including web, apps, and IoT devices, enabling a seamless integration of brand messaging.

Expected Outcomes

The introduction of 'CX Hub Design with Contentful' promises several enhancements:

- Improved customer experience quality: Reduction in site abandonment rates and increased conversion rates.
- Consistency in brand experiences: Ensuring a unified brand presence across all channels.
- Enhanced operational efficiency: Decreased content update times and optimized operational costs.
- Data-driven improvement cycles: Establishing a framework for ongoing CX optimization based on analytics.

Launch Campaign

To celebrate the service kickoff, Mct is offering various free programs to engage prospective clients. Interested parties can participate in:

- A casual individual consultation session (30 minutes, online).
- A presentation of Contentful implementation case studies (30 minutes, online).
- A complimentary CX assessment, including a 45-minute online interview followed by a detailed report.

👉 For more details and inquiries, feel free to reach out: Contact Us.

About Mct

Founded in 2002, Mct has established itself as a leader in human-centered design and CX, accruing substantial expertise in deriving customer insights, service design, and UI/UX. Recognized as a Contentful partner, Mct leverages cutting-edge technologies to provide contemporary development methodologies, offering long-term support tailored to each business's growth.

Company Overview

- Company Name: Mct, Inc.
- Head Office: 2-4-11 Jingumae, Shibuya-ku, Tokyo 150-0001, Japan
- Osaka Office: 1-60 Namba 5-chome, Chuo-ku, Osaka 542-0076, Japan
- CEO: Eiji Shirane
- Website: Mct Official Site
- Services: CX consulting, human-centered design support, organizational transformation support