#USA #Los Angeles #Music Industry #UCLA #Berry Gordy

Universal Music Group and UCLA Herb Alpert School of Music Establish Scholarship in Honor of Berry Gordy

In a momentous initiative aimed at fostering the next generation of music industry leaders, Universal Music Group (UMG) has unveiled the Berry Gordy Music Industry Scholarship in partnership with the UCLA Herb Alpert School of Music. This scholarship serves as a tribute to Berry Gordy's transformative influence in the world of music and aims to nurture ambitious students in their pursuit of careers in the music industry.

A Commitment to Innovation and Opportunity

The scholarship is an extension of UMG's ongoing "Sounds of the Future" initiative, which supports projects and programs that amplify the voices of creatives, particularly those from underrepresented backgrounds. It seeks to create an inclusive environment for aspiring artists and music industry professionals. Through this scholarship, students enrolled in the UCLA Music Industry Program will not only receive financial assistance but also be integral to the educational mission of the newly established Berry Gordy Music Industry Center at UCLA.

Each year, the scholarship will be awarded to students exhibiting exceptional talent and a demonstrated financial need. The recipients will benefit from support covering tuition, housing costs, and associated educational expenses, ensuring that financial constraints do not hinder their aspirations. Moreover, scholars will actively contribute to the center's initiatives, influencing the future landscape of the music industry while gaining practical experience.

Honoring a Cultural Icon

Sir Lucian Grainge, UMG's Chairman and CEO, expressed the significance of the scholarship, highlighting Berry Gordy's legendary status as a pioneer of musical innovation. Grainge stated, "For more than 65 years, Berry Gordy's name has been synonymous with artistry and the transformative power of music. Through this scholarship, UMG is honoring his enduring legacy by investing in a new generation of young people who will help carry that spirit forward."

Berry Gordy, known for founding the iconic Motown Records, expressed gratitude for UMG's commitment to nurturing future talent. He believes that the scholarship will serve as a vital resource for students preparing for careers in the music industry, empowering them to innovate and inspire the next wave of creators.

Advancing the Mission of 'Sounds of the Future'

The introduction of the Berry Gordy Music Industry Scholarship aligns closely with the goals of the Sounds of the Future campaign. Launched in 2023, this initiative aims to ensure equity within the music business and to safeguard the cultural heritage of Black artists. UMG's investment in such educational programs emphasizes its commitment to promoting diversity and inclusion within an industry that has historically faced challenges in these domains.

Robert Fink, Acting Dean of The UCLA Herb Alpert School of Music, commented on the partnership, stating, "Our collaboration with UMG reflects the belief that increasing access to education and professional training is a powerful tool for transforming the music industry. This endowment ensures that the next generation of music executives, artists, and entrepreneurs will not only be inspired by Berry Gordy's legacy of innovation but also equipped to build on it."

Future Opportunities for Scholars

Eligible students will be selected by the director of the Gordy Center, with the possibility of receiving the scholarship for multiple years based on ongoing financial need and maintaining a strong academic record. The initiative aims to honor Berry Gordy's cultural contributions while simultaneously opening doors for students eager to ingratiate themselves into the fabric of the music world.

As part of the Sounds of the Future program, UMG has broadened its initiatives to not only recognize the future of Black music but also its profound impact on past and present cultures. The campaign is dedicated to celebrating diverse musical voices and ensuring a supportive environment for emerging talents.

Exploring Cultural Narratives

In addition to establishing the scholarship, UMG recently hosted an immersive art exhibit that showcased Black music's evolution, curated in partnership with BLK MKT Vintage. This event underscored the significance of cultural storytelling through music, reflecting UMG's commitment to honoring the lineage of Black creativity.

A special playlist celebrating the artists who have shaped and will continue to influence music throughout generations accompanies the exhibition. The Berry Gordy Music Industry Scholarship is part of a broader movement throughout UMG to invest in the future by uplifting new voices and preserving the rich cultural narratives that music embodies.

Universal Music Group remains committed to its mission of shaping culture through artistic expression. By investing in education and community programs, UMG not only honors its heritage but also paves the way for future innovators in the music industry.